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Brexit Celebration brand ‘cleverly designed to inform voters to again Farage’


The emblem for the Brexit Celebration is a “very clever piece of graphic design” that can information folks in direction of it on a poll paper, an award-winning graphic designer has claimed. 

The Brexit Party will subsequent week be represented on poll papers throughout the UK with a forward-pointing arrow on a daring background with the occasion title written inside it.

Forward of the European elections, designer Ben Terrett known as the emblem “very clever” as he defined the distinct arrow might be pointing to the field Brexit Celebration voters have to cross.

“That’s going to get a lot of Xs,” the designer stated on Instagram.

Voters will head to the polls for the EU election on Could 23. 


The emblem, which has been topic to complaints over its placing design, was deemed “not likely to mislead a voter” by the Electoral Fee. 

A spokeswoman stated this conclusion was “consistent with other decisions made about party emblems”.

Commenting on the Brexit Celebration’s image Mr Terrett, who gained a British designer of the 12 months award in 2013, stated: “I hate Brexit. I hate Farage much more.

“I simply voted within the Euro elections (postal) and here is a factor: It is a large arrow pointing on the field the place you mark your X with the phrase BREXIT written in huge font.

“That’s going to get a lot of Xs. A helluva lot of Xs. They are a single issue, probably single election party, and this is a very clever piece of graphic design.” 

Mr Terrett in contrast it to Change UK’s brand, which options 4 horizontal bars with the occasion’s title beside it.

Nigel Farage speaks in the course of the Brexit Celebration’s European election marketing campaign (AP)

The designer and chief govt at Public Digital stated the design was “confused”.

Others on social media agreed with the designer’s feedback in regards to the Brexit Celebration brand. 

One commented that the “dark block reversed out text shows how weak all the other party marks are as well”, whereas one other added: “This is terrifyingly effective.” ​


Jamie Hobson tweeted: “Brexit Celebration know learn how to use design. 

“Logo made from an E and an X creating an arrow pointing to the tick box of EU ballot paper. Nothing in Change UK logo. Some really clever thinking. That’s what we’re up against.”

“You do not have to love the Brexit Celebration to provide them their due by way of organisation. Having an arrow as a brand that factors straight on the field wherein folks vote for them is a stroke of genius. Hadn’t cottoned onto that till I noticed it in situ,” Edwin Hayward added. 

Medical psychologist Richard Bentall stated he had complained to the Electoral Fee in regards to the brand, calling it an “obvious cue to vote for the party” and an “unfair advantage”.


Others identified that one other arrow might be seen between the E and X of the font. 

Mark Wallace wrote: “I’ve only just realised the white arrow in the Brexit Party’s logo is the space between a blue capital E and X of BREXIT.”

The Electoral Fee stated: “After our sturdy and thorough evaluation course of, we got here to the opinion that this emblem was not more likely to mislead a voter.

“This is consistent with other decisions we have made about party emblems. Part of our consideration was that, if at all, the emblem directs voters to the correct place to cast their vote for the party and does not encourage or discourage voters from casting their vote for other parties, or in any other way not to cast their vote correctly.”

With the UK’s Brexit deadlock nonetheless unresolved, the UK will participate in elections on Could 23. 

Between then and Could 26 all EU nations will vote for his or her representatives with greater than 700 folks being elected in whole, 73 of which might be from the UK.

Members are voted in for 5 12 months phrases, with these concerned on this 12 months’s election set to be in place till 2024.

The UK will go to the polling cubicles subsequent Thursday, though postal voting has already begun.



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Katy Clifton

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