Ben Elliot, who helped establish luxury lifestyle services company Quintessentially in 2000, will advise the Government on how best to cut down on the more than 10 million tonnes of food thrown away in England every year.
But the decision to appoint the Eton-educated Mr Elliot, the nephew of the Duchess of Cornwall, as the country’s first “food waste champion” is likely to raise eyebrows.
Quintessentially provides its members with a raft of high end services, ranging from private tuition to ensure access into the top grammar and private schools, to personal shopping and real estate advice.
Reports have said members pay between £1,000 and £125,000 for the service, which handles everything from dinner reservations to chartering yachts.
Gove ‘delighted’ with appointment
Quintessentially has counted popstar Madonna, socialite Paris Hilton and author JK Rowling among its members.
Mr Elliot is also chair of the group’s philanthropic arm, which has recently worked with food waste charity the Felix Project to cut down on waste in London.
The Environment Secretary said he was “delighted” by Mr Elliot’s appointment, stating that his first job will be to ensure the Government’s £15m food waste fund redistributes surplus food to those most in need.
Mr Elliot said his unpaid appointment will allow him to establish a nationwide strategy to combat waste.
“Whilst families struggle to put food on the table and children go to school with empty stomachs, there continues to be an unforgivable amount of food waste which is deplorable and largely avoidable,” he said.