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Complexity Gaming names Herman Miller Official Seating Companion to Advance Esports Wellness …


Complexity Gaming names Herman Miller Official Seating Companion to Advance Esports Wellness with In-Home Innovation Lab At GameStop Efficiency Heart

BY Andrew Miesner / November 12, 2019

Herman Miller, Knowledgeable in Ergonomics, Explores Esports Harm Prevention and Participant Longevity

FRISCO, Texas — November 12, 2019 — Complexity Gaming, one in all North America’s most elite and longest-standing esports organizations, and Herman Miller, a worldwide design chief and furnishings producer, have come collectively to reinforce esports ergonomics to enhance {industry} requirements for esports wellness. Herman Miller turns into Complexity’s official seating companion and title sponsor of the newly named Herman Miller Innovation Lab, housed inside the GameStop Efficiency Heart, the place the 2 firms will conduct analysis and take a look at new merchandise.

“Herman Miller is globally recognized for ergonomics and design innovation, and is a perfect partner to develop new advantages for our players,” mentioned Jason Lake, Founder and CEO, Complexity Gaming. “Through this unprecedented partnership, we will research and develop findings that educate gamers, increase wellness, improve player performance, extend professional careers, and increase the overall quality of life for not only Complexity players but gamers around the world.”

This partnership goals to develop an industry-wide resolution to ergonomic gear and design merchandise to deal with the precise wants of avid gamers. Leveraging real-time participant information from the in-house innovation lab, Complexity and Herman Miller are working collectively to know avid gamers’ wants for high-quality ergonomic gaming gear. Herman Miller desks and Embody Chairs are already in use at Complexity’s headquarters, and gamers have already seen an enchancment in efficiency.

“At Herman Miller we have a robust history of ergonomic research and human-centered design, which we’re excited to apply to the esports community. As our first foray into esports, we are applying our research capabilities in the Herman Miller Innovation Lab to study alongside some of the best players and trainers in the industry to understand how our designs can address the points of struggle,” mentioned Diane Turnwall, VP of World Seating, Herman Miller. “The partnership is not only mutually beneficial to our respective companies but also casts wide-bearing advantages for gamers around the world.”

For greater than a century, Herman Miller has relied on research-based design options to unravel issues for individuals within the locations they reside, work, study, and heal. This design philosophy pairs seamlessly with Complexity’s dedication to innovating and propelling the esports {industry} ahead. The partnership applies Herman Miller’s experience in ergonomic analysis and design in new methods to discover the rising wants of the quickly increasing esports {industry}. Herman Miller will leverage Complexity gamers as contributors in an ongoing analysis examine that serves to coach the {industry} and uncover options that forestall esports harm in addition to maximize participant aggressive potential. Moreover, the 2 firms plan to collaborate to supply and publish a wide range of content material specializing in harm prevention and finest gaming practices on the GameStop Efficiency Heart.

For extra data on the Herman Miller Innovation Lab on the GameStop Efficiency Heart, please go to https://gspc.gg/.

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About Complexity Gaming
Complexity Gaming is one in all North America’s longest standing and most profitable esports organizations, now owned by Jerry Jones of the Dallas Cowboys and investor John Goff. The esports group is led by Founder and CEO Jason Lake, thought-about by many to be one of many founding fathers of esports in North America. Complexity’s esports groups have received greater than 140 championships in practically 30 recreation titles over its 15+ yr historical past. Staunchly dedicated to ardour, professionalism, and a player-first mentality, Complexity has been repeatedly acknowledged as a worldwide chief in trendy esports. For extra data on Complexity, go to http://Complexity.gg and observe the group on Twitter, Instagram, YouTube, TikTok and Facebook.

About Herman Miller
Herman Miller is a globally acknowledged supplier of furnishings and associated applied sciences and providers. Since its inception in 1905, the corporate has relied on progressive design to assist individuals do nice issues. The worldwide design chief has advanced into Herman Miller Group, a household of manufacturers that collectively supply a wide range of merchandise for environments the place individuals reside, study, work, and heal. The household of manufacturers contains Colebrook Bosson Sanders, Design Inside Attain, Geiger, HAY, Maars Residing Partitions, Maharam, naughtone, Nemschoff, and Herman Miller.





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