Shiseido creating personalised magnificence platform to cater to new life – Cosmetics Design Asia

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With this digital magnificence platform, customers will have the ability to obtain pores and skin and physique evaluation, recommendation and options, in addition to counselling. At the identical time, it’ll perform as an e-commerce and sweetness discovery platform.

User will have the ability to obtain personalised data based mostly on the pores and skin and physique information the platform accumulates.

During the agency’s newest normal assembly of shareholders, Shiseido president and CEO Masahiko Uotani elaborated that this magnificence platform is not going to simply supply topical skincare recommendation but additionally different well being and life-style points corresponding to vitamin and sleep.

This platform shall be accessible through moveable gadgets like smartphones.

“We see the acceleration of a lifestyle where people make full use of their smartphones. So, it goes without saying that a major transformation is necessary in every aspect of our business,” ​mentioned Uotani.

He highlighted that this may permit magnificence shoppers to achieve out to its magnificence consultants for recommendation.

“The most important thing about this platform is that our beauty consultants engage with our consumers at stores and through digital communication to become a trusted partner. By combining the power of people and digital, we will seek to build a business platform that consumers are able to reach out casually for counselling and beauty and health,”​ he mentioned.

This improvement was pushed by the acceleration of digital applied sciences in gentle of the COVID-19 pandemic. Like many firms, Shiseido has noticed shoppers transferring in direction of digital channels.


This web page was created programmatically, to learn the article in its unique location you’ll be able to go to the hyperlink bellow:
https://www.cosmeticsdesign-asia.com/Article/2022/04/06/shiseido-developing-personalised-beauty-platform-to-cater-to-new-lifestyles
and if you wish to take away this text from our website please contact us

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