Swimming towards the tide: Swimsuit Coffee expands enterprise in Wellington – NZ Herald

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Swimsuit Coffee proprietor Tait Burge expands his enterprise in Wellington. Video / Drive-thru

Swimsuit Coffee proprietor Tait Burge is swimming towards the tide of cafe closures and has expanded his enterprise from Wellington’s central metropolis to the suburbs.

The Covid-19 pandemic has not stopped the 27-year-old from pursuing his purpose of opening three websites by the point he is 30.

Swimsuit Coffee on Dixon St within the metropolis was open for 10 months earlier than Covid-19 first arrived within the nation in 2020.

Swimsuit Coffee owner Tait Burge. Photo / Georgina Campbell
Swimsuit Coffee proprietor Tait Burge. Photo / Georgina Campbell

At the tip of final 12 months Burge opened his second cafe in Miramar with enterprise accomplice William Bridewell-Roberts, additionally 27, simply weeks earlier than Omicron knocked on the door.

When the positioning on Park Rd turned obtainable in November, Burge acknowledged the timing wasn’t ultimate.

“But was one of those things where if we didn’t act on it, we probably wouldn’t have another chance to do anything here.

“We sort of thought if individuals are working from house, then we are going to go to them.”

Burge lives in the neighbouring suburb of Seatoun and has always wanted to open a cafe in the eastern suburbs. The site is one of the last stand-alone buildings of its kind in Miramar facing the morning sun, Burge said.

He had a gut feeling it could work, so he went for it.

With the help of some talented friends, Burge completed the cafe’s fitout within 27 days, on top of his normal hours at the cafe in town.

“It was fairly relentless and also you sort of needed to smile about it, or else you are simply going to get drained and sort of burnt out.”

Swimsuit Coffee's Miramar site. Photo / Georgina Campbell
Swimsuit Coffee’s Miramar web site. Photo / Georgina Campbell

Burge said because he was still quite young, he got itchy feet and wanted to keep moving the business along.

“We’re not letting Covid pull us again or cease us, though clearly there’s been numerous hiccups alongside the way in which.”

In some instances, the pandemic has sped up business decisions like an iced drink range Burge wanted to launch when two sites were up and running.

Instead, the range was launched in the middle of winter when just the CBD site was open to create another revenue stream.

It ended up being a success with about 200 bottles flying out the door weekly.

Operating a new cafe in the middle of the Omicron wave on top of an existing business hasn’t been all smooth sailing.

There have been times where Burge has “freaked out”, but he has learnt to take a step back and consider each challenge as something to beat.

Support from other players in the industry has also been important for Burge and he encouraged his peers to reach out for a chat.

Burge said this year has been the toughest yet for hospitality and it was upsetting to see other businesses close their doors.

“It’s going to be fairly attention-grabbing to see if the town’s sort of tradition can construct again up as a result of I do not suppose folks realise how a lot of a constructive surroundings hospitality brings to a metropolis.

“Especially one like Wellington where we’re known for really good coffee and food. If all the good ones are going, what’s it going to leave?”

For Swimsuit, Burge described the pandemic as being a wild trip.

The cafe in Miramar has been doing effectively, though the extent of enterprise could be fairly changeable day-to-day.

While the cafe within the metropolis has been quiet, indicators of life are returning. Burge stated Saturdays specifically have been loopy.

“I think it’s because everyone’s working at home so it’s kind of switched and everyone wants to go to town on the weekends.

“Whenever we have now an excellent Saturday, I’m like, alright, the vibes are there, folks need that, but it surely’s only a case of simply ready.”

At age 27, there’s plenty of time for Burge to achieve his goal of opening three sites by the time he’s 30.

Burge said he “has a sense” there shall be a 3rd Swimsuit coming this 12 months.


This web page was created programmatically, to learn the article in its unique location you possibly can go to the hyperlink bellow:
https://www.nzherald.co.nz/nz/swimming-against-the-tide-swimsuit-coffee-expands-business-in-wellington/QZ6PKOSH4OEBOVPRLQ4C2HQVJI/
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