Transform Your Tech: Unlock Triple the Benefits with Smart Upgrades!

National, December 23, 2024: Croma, the largest electronics retailer in India, supported by the Tata group, has introduced its “Superrr Exchange” to kick off the New Year celebrations! The Superrr Exchange simplifies the process for customers to upgrade their old electronics while aiding in the creation of a cleaner and more sustainable future. Commencing December 21, 2024, Superrr Exchange provides customers with threefold the usual benefits when trading in their obsolete gadgets for new, energy-efficient products.

With Superrr Exchange, clients trading in selected home appliances and a broad spectrum of other electronics will benefit from up to 3x exchange advantages and exclusive rewards and discounts on brand-new items. Furthermore, they can save as much as Rs 21,000 while exchanging outdated laptops and mobiles.

As part of this comprehensive exchange initiative, customers can enter any old device and exit with a new product. Indeed, this means you can swap your old, unused grinder and depart with a state-of-the-art Smart TV! Additionally, customers with items that no longer function need not feel excluded from this opportunity.

The Superrr Exchange will take place across all 550+ Croma outlets nationwide, making it more convenient than ever for customers throughout the country to responsibly trade in their aging devices. Every Croma store is equipped with a specific disposal section, where outdated electronics are gathered before being ethically recycled in collaboration with certified recycling partners.

Shibashish Roy, Chief Executive Officer, Infiniti Retail Ltd. stated, “As we usher in the New Year, Superrr Exchange is fostering new beginnings. Individuals are not merely acquiring new devices when they take advantage of the exchange; they are also making mindful choices about responsible purchasing. They are joining a burgeoning community of individuals who recognize that small actions contribute significantly to improving the planet we inhabit.”

Alongside in-store campaigns, Croma will promote the initiative through social media, outdoor advertising, and various targeted outreach endeavors. By incentivizing the upgrading and recycling process, Superrr Exchange solidifies Croma’s dedication to its clientele and the environment, demonstrating that embracing advanced electronics and supporting ecological health can coexist harmoniously. All outdated electronics will be managed and recycled in an environmentally conscious manner.