Categories: Travel

“Discover Why Italy Tops the Charts as the Ultimate Family Getaway, Says Virtuoso”


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Italy, known for its vibrant cultural legacy, remarkable cuisine, and ancient cities, has consistently been a favored location for travelers — however, it is not usually regarded as a prime choice for family vacations. As per the 2025 Virtuoso Luxe Report, which annually polls 2,200 global travel consultants regarding the latest trends in travel, Italy emerged as the leading destination for family travel worldwide.

While the Boot is often perceived as a prime venue for romantic escapes, there is a myriad of activities for families throughout the country. For instance, in Tuscany, households can delve into Renaissance art and architecture amid picturesque landscapes. The region boasts over 100 wineries, many of which provide family-friendly experiences that engage children while parents enjoy wine tastings, featuring activities from grape stomping to petting zoos to “treasure hunts.”

There’s an abundance of activities outside of wineries: families can relax in the natural hot springs of Bagni San Filippo or Cascate di Mulino, trek the Elsa Trail to Diborrato Waterfall, or cycle through Tuscany’s gentle hills. For a more immersive experience, enroll in cooking classes at Mama Florence or Podere II Casale in Siena, where families can learn to create traditional Italian meals together.

Venice, another sought-after Italian location, is an equally great choice for families. Parents with children of varying ages can partake in activities such as gondola excursions through the city’s channels, tours of the Doge’s Palace, or strolls through the vibrant neighborhoods of Burano. For families with older kids, joining a glass-making workshop at establishments like Ferro Toso is a fantastic option. The Peggy Guggenheim Museum offers free children’s workshops every Sunday, covering a range of topics from abstract expressionism to artists such as French painter Jean Dubuffet. Additionally, don’t forget to visit Caffè Florian, the oldest café in Italy, founded in 1720 at St. Mark’s Square, serving a variety of strong coffees and kid-friendly hot chocolates.

For further family travel inspiration, take into account Virtuoso’s additional leading child-friendly destinations, which include Hawaii, Costa Rica, Greece, and Japan.


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