Beyoncé Takes a Playful Jab at Netflix Streaming Fails in NFL Holiday Promo!

Beyoncé is set to arrive.

One day before her NFL halftime show for Netflix during the Baltimore Ravens-Houston Texans match on Christmas, the acclaimed artist unveiled a witty teaser trailer. In the video, she halts a runaway football with her stiletto heel, which she shared via social media on Tuesday.

The audience cheers as the camera tilts upward to display the “Crazy In Love” vocalist playing a banjo to the rhythm of her recent country crossover track “Texas Hold ‘Em.” Ultimately, the screen buffers — an allusion to Netflix’s previous streaming issues — and resumes, showcasing Bey giving a mischievous wink.

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Netflix lightheartedly responded to Beyoncé’s post by stating, “now hold on…” and updating its account biography to “roasted by beyoncé 12.24.24.”

The Grammy-winning artist, dancer, and entrepreneur hails from Houston, the home ground of the Texans and the location of Wednesday’s match. This places her halftime performance as a homecoming event, but the entire nation will have the chance to watch — at least for a few hours.

The Ravens-Texans match is set to begin streaming at 4:30 p.m. ET/1:30 p.m. PT. According to the conditions of Netflix’s new agreement with the NFL, the two games on Christmas Day (the other being Chiefs vs. Steelers, kicking off at 1 p.m. PT/10 a.m. PT) will become unavailable three hours after the livestream concludes. Thus, the curtain call for the Beyhive is at 11 p.m. ET/8 p.m. PT.

The artist unveiled her latest album, Cowboy Carter, in March. She has yet to showcase the album in a live performance, making this Houston homecoming a prime chance for a debut.

Cowboy Carter topped this year’s Grammy nominations with 11 nods, including the prestigious Record, Song, and Album of the Year trifecta. Beyoncé already held the record for the most Grammy wins, but this year she secured another title as the most nominated artist in Grammy history.

The album signifies the artist’s first complete venture into country music; nevertheless, it did not receive any nominations at last month’s Country Music Association awards, which fellow pop-country crossover artist Kelly Clarkson remarked was “fascinating,” considering “those songs were everywhere.”

As for Netflix, the streaming service has encountered scrutiny when its previous live events experienced technical difficulties. The season 4 reunion of Love Is Blind was postponed by 45 minutes in April 2023, and there were glitches during last month’s livestreamed bout between Mike Tyson and Jake Paul.

With Queen Bey taking center stage, the pressure for a flawless streaming experience is elevated. Watch the updated teaser above.