The Rise of Wellness Travel: How Adventure and Mindfulness are Transforming Vacations

Numerous Americans are “snowbird” voyagers who travel to warm locales during the winter season — yet “glowbirding” has certain adventurers searching for more than merely sunny weather.

The emerging trend has garnered the interest of younger generations, with Gen-Z members booking journeys that focus on wellness and physical pursuits. 

Connor Smith, a vice president at IHG Hotels & Resorts, conveyed to Fox News Digital that younger explorers “are also fed up with the cold.”

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“Having grown up in the Northeast, I understand their perspective,” stated Smith. 

“However, escaping the chill isn’t solely about discovering warmer climates. It’s also a means to cope with seasonal affective disorder (SAD).”

Smith elaborated, “At IHG Hotels & Resorts, we’ve noticed a rise in guests integrating wellness into their journeys – whether it’s to nourish the mind, body, or spirit.”

Gabby Beckford, a Gen Z content creator at @PacksLight, mentioned in a VRBO press statement, “My generation treasures experiences, and we are entirely focused on mental wellness.”

“We’ve observed an increase in guests incorporating wellness into their travels.”

She also stated, “Fleeing the cold is not merely about seeking warmer temperatures — it’s crucial in addressing my seasonal depression … In addition, being in environments where I can remain active outdoors throughout the year helps me stay physically fit and mentally alert.”

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“Glowbird” season commences in January, right after the holiday frenzy. 

It continues through the majority of March, according to the announcement.

McKinsey’s Future of Wellness 2023 survey revealed that 56% of U.S. Gen Z individuals prioritize in-person fitness very highly. 

The survey further indicated that both millennials and Gen Z consumers invest more in health and wellness compared to any other generational cohort.

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Approximately 40% of Gen Z individuals acquire health-related products, while around 20% pursue mindfulness products.

“To cater to our guests where they’re at, we provide a variety of amenities and collaborations that facilitate maintaining routines while traveling,” remarked Smith.

He shared that all Kimpton hotels supply an in-room yoga mat along with complimentary bicycle rentals.

Amenities like the “Borrow the Sun” initiative are available at participating IHG hotels; guests can take advantage of in-room sun lamps to enhance their moods.

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“We anticipate encountering these glowbirds in locations such as Texas, Arizona, and California,” expressed Smith.

“Transformative travel” is another phenomenon aimed at more wellness-centered trips, with individuals seeking tranquility and solitude.

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This trend has voyagers searching for an escape from the hectic nature of their daily routines. 

They reportedly desire to spend their holidays in a more serene environment — allowing moments for silence, contemplation, and self-reflection.