Hyatt’s Bold Expansion: 50 New Luxurious Lifestyle Hotels on the Horizon!

Hyatt has recently illustrated a remarkable development plan encompassing over 50 opulent and lifestyle hotels anticipated to launch globally by 2026 at the ILTM Cannes, the leading trade exhibition for luxury travel.
These include eagerly awaited debuts such as Miraval the Red Sea, which is scheduled to premiere in late 2025 in Saudi Arabia. This venture, signaling the Miraval brand’s first international introduction, will serve as a sanctuary for luxury wellness enthusiasts and travelers, setting the stage for transformative wellness encounters and one of the largest spa facilities in the Red Sea region.
Other eagerly awaited luxury and lifestyle Hyatt openings in the next two years consist of Park Hyatt Kuala Lumpur and Park Hyatt Johannesburg, as well as Andaz Miami Beach and Andaz Gold Coast. These ventures aim to elevate the high standards established by recent Hyatt launches in the opulent and lifestyle categories, such as Park Hyatt London River Thames, Alila Shanghai as Greater China’s inaugural urban resort-style Alila hotel, The Standard, Singapore, and The StandardX, Bangkok.
“This year, we have numerous reasons to celebrate at ILTM, the premier gathering for the luxury hospitality sector. 2024 has proven to be a robust year for the Europe, Africa, and Middle East region, with opulent and lifestyle sectors contributing to this success, as evidenced by the outstanding performance of our hotels and the enthusiasm surrounding openings like Park Hyatt London River Thames and Park Hyatt Marrakech,” stated Javier Águila, Group President, EAME, Hyatt. “Our prospects in these highly desired segments appear more promising than ever, thanks to recent acquisitions such as Mr & Mrs Smith and Standard International, in addition to our dedication to assembling specialized teams and utilizing expert talent to enhance our luxury and lifestyle provisions.”
With an established portfolio of 256 luxury and lifestyle hotels and resorts across 45 nations globally – inclusive of 58 within EAME – Hyatt stands at the forefront of the industry in delivering elevated premium experiences for its patrons.
The demand for luxury travel saw a significant surge in 2023 and continues to grow. Savills predicts that Europe’s luxury hotel supply will expand by over 50 percent by 2028, reflecting strong investor confidence in the segment’s long-term growth potential. With 70 percent of Hyatt’s global accommodations classified as luxury and upper upscale, and having successfully added an impressive 28 luxury hotels and resorts over the last three years while doubling its luxury room inventory since 2017, Hyatt is ideally situated to capitalize on this opportunity both worldwide and within the key growth market of Europe.
The lifestyle hotel category is similarly flourishing, driven by experience-centric offerings that resonate with new waves of travelers. Hyatt has cultivated a substantial stake in this segment, having quintupled its lifestyle room count since 2017 and adding 28 lifestyle hotels in 2024 alone. This leadership position has been further reinforced by the recent acquisition of the brands and most affiliates of the trailblazing lifestyle hospitality firm Standard International, along with the establishment of a new dedicated Lifestyle group for Hyatt. This group will be headquartered in New York City, supplemented by offices in Austin and Bangkok, and will be led by President & Creative Director, Amar Lalvani, the former Executive Chairman of Standard International.
To unleash the next phase of international expansion, Hyatt is rolling out specific portfolios that reflect a sharper focus and differentiation to maximize the potential of each of its brands.
The Luxury portfolio showcases the finest establishments for the most discerning tastes, enhanced with unparalleled service, unique amenities, and sophisticated design. These ultra-luxurious retreats are crafted to enchant the luxury seekers who appreciate the rare and thoughtfully curated, featuring brands such as Park Hyatt, Alila, and Miraval.
The Lifestyle portfolio caters to guests and visitors who are continually at the heart of culture, regardless of their location. Incorporating brands such as Andaz, Thompson Hotels, and the recently acquired Standard International brands including The Standard and Bunkhouse, these hotel hotspots provide originality in design, dining, and cultural programming, with immersive experiences that transport guests and visitors to another realm.