“Lloyd Unveils ‘Own the Moments’: A Bold Rebranding Journey into the Global Lifestyle Sphere”

SULINGEN, Germany, Jan. 6, 2025 /PRNewswire/ — LLOYD, a pioneer in upscale footwear and lifestyle products since 1888, is thrilled to unveil a new brand identity. This rebranding focuses on embracing transformation and progressing towards becoming a global lifestyle brand. With the updated brand motto, “Own the Moments”, LLOYD is poised to inspire joy, assurance, and elegance in its clientele.

Establishing a Vision & Mission for the Future
LLOYD’s refreshed vision, Fuel a Positive Lifestyle, embodies the brand’s conviction in a lively, hopeful, and holistic perspective on life. LLOYD’s mission is to develop an aspirational lifestyle brand that resonates with individuals across various product categories in numerous countries. Through innovative designs, LLOYD seeks to motivate and generate significant impact for its customers, irrespective of their location.

Brand Commitment: Joy, Confidence, and Style
The rebranding of LLOYD is grounded in three essential principles:

• Joy: Infusing happiness into every engagement with our customers.
• Confidence: Providing premium products that our clientele can rely on.
• Style: Creating products that are stylish throughout all aspects of life.

The new brand aesthetic showcases a contemporary wordmark logo with classic serif fonts, reflecting LLOYD’s legacy of refinement and sophistication. Accompanying this is a new emblem: the “Wings of Inspiration”, symbolizing LLOYD’s ambition to advance and motivate others. A striking new color palette – highlighted by brick red and dark mint – enhances the visual, beautifully merging tradition with a forward-looking outlook.

“The world is in flux, and so are we,” remarks Andreas Schaller, CEO of LLOYD Lifestyle GmbH. “Our rebranding is aimed at responding to the needs of today’s consumers while remaining faithful to our origins. This transformation signifies our dedication to quality, contemporary style, and craftsmanship. With the wings of inspiration, we aspire to energize and empower our customers to seize the moments that hold significance for them, and as we evolve, we will uphold the same enduring quality and elegance that LLOYD has represented for over 137 years.”

“We are genuinely enthusiastic about this new chapter for LLOYD” states Param Singh, owner of ARKLYZ Group and LLOYD Lifestyle GmbH. “For us, this rebrand transcends mere visual change. It embodies a commitment to our customers that we will support them at every step. The new brand logo, symbol, and motto are deeply rooted in LLOYD’s distinguished history, while also reflecting our ambition to evolve into a truly global lifestyle brand.”

Looking Forward
LLOYD will present its new brand identity at significant international trade shows, including Who’s Next in Paris (January 20–22, 2025), CIFF in Copenhagen (January 31–February 2, 2025), and MICAM in Milan (February 18–20, 2025). During each event, LLOYD will unveil its updated visual identity along with the Fall/Winter 2025 product collection.

About Arklyz
Arklyz was established in 2018 by Param Singh, owner & CEO of Arklyz Group. Located in Stans, Switzerland, Arklyz Group AG is an emerging powerhouse in the sports and lifestyle sector. Arklyz encompasses a vertically integrated suite of activities with a particular emphasis on brand management, distribution, retail, e-commerce, and production. Arklyz possesses The Athlete’s Foot, Asphaltgold, Intersocks, Arkrod and several global licenses or wholesale distribution for brands such as Salomon, HEAD, Nordica, Mammut, Crocs, Adidas, Hey Dude, among others.

About LLOYD
Since 1888, LLOYD has been the market frontrunner in the upscale footwear industry within German-speaking and Scandinavian regions. Over the past 136 years, LLOYD has symbolized the utmost quality in shoe manufacturing. Through its omni-channel strategy, the company markets its collections globally, in 48 nations at approximately 2,800 retail locations. LLOYD runs 35 concept stores in key cities across Germany as well as in additional prominent cities such as Copenhagen, Lima, Vienna, and Beijing, along with its international online platform, LLOYD.COM. LLOYD also provides high-quality leather accessories such as jackets, bags, and belts that complement its shoe collections for both men and women. The organization employs over 1,500 staff members, including nearly 500 in Germany.

Press Contact:    

LLOYD Lifestyle GmbH 
Godo Kraemer 
Hans-Hermann-Meyer-Str.1 
27232 Sulingen / Germany

Phone: +49 (0) 4271 940 211 
Email: kraemer@lloyd.com
Homepage: LLOYD.COM 

PR Agency:

MASALI GmbH
Valerie Betz
Heinrich-Roller-Str. 16B
10405 Berlin / Germany

Phone: +49 (0) 30 2325794 14
Email: v.betz@masali.de
Homepage: masali.de

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SOURCE LLOYD Lifestyle GmbH