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The Sony CES 2025 keynote will commence shortly, and you can view it and follow our live coverage right here. The Afeela electric vehicle was a prominent feature in Sony’s 2023 and 2024 CES briefings, and it seems this momentum will persist this year with a display at the Sony event (along with a subsequent press briefing) already confirmed. This marks a shift for Sony, a staple at CES, as it is more famously recognized for its extensive history in the consumer electronics sector, including its iconic Walkman devices and Trinitron televisions from yesteryear, as well as its next-gen PlayStation gaming systems and Alpha cameras.
The Afeela represents the initial offering from Sony Honda Mobility, a collaboration between the Japanese electronic and automobile heavyweights. Following an unexpected reveal at CES 2023, the Sony CES press conference highlighted further insights into the EV’s LiDAR-focused sensor array and AI-enhanced cabin technology (the latter receiving assistance from Microsoft) at CES 2024. If the previously disclosed timeline for the vehicle — with preorders expected in 2025 ahead of availability in 2026 — remains steadfast, we’re eager to find out which features from the Afeela’s concept model will transition to its real-world incarnation.
However, it won’t be solely about Afeela throughout the event in Vegas. Anticipate Sony dedicating time to discussing its imaging, gaming, or perhaps even its film studio division. With any fortune, we might gain additional details regarding the company’s XR headset, which was showcased during the 2024 event but has been absent since then. CES 2025 would be an ideal occasion to unveil a substantial update on a potential rival to the Apple Vision Pro.
You can watch the Sony CES press conference unfold below. The live feed will commence on Monday, January 6 at 8:00 PM ET.
The independent Afeela press briefing will occur on Tuesday, January 7 at 4:30 PM PT, and will be broadcasted on YouTube as well.
For a summary of the Sony presentation, check out our primary CES 2025 live blog.
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