J. Lindeberg Welcomes Trailblazing Women as Its First Golf Lifestyle Ambassadors

J.Lindeberg has appointed its inaugural golf lifestyle ambassadors: actress Kathryn Newton and content creator Mia Baker. Both individuals are passionate golfers and reflect the “varied personalities shaping the contemporary golf community and its future,” stated the company.

The 27-year-old Newton, recognized for her portrayals of Louise Brooks in the CBS comedy series “Gary Unmarried,” Abigail Carlson in the HBO mystery drama “Big Little Lies,” and Allie Pressman in the Netflix teen drama “The Society,” has been engaged in golf since childhood. She has been a loyal admirer of the J.Lindeberg brand and has participated in several of the company’s events in previous years.

“I have always adored J.Lindeberg — both on and off the golf course,” remarked Newton. “Their creations resonate with the same power, precision, and energy as the game itself, and I couldn’t be more thrilled to officially become part of the family. Golf has consistently been a substantial facet of my life, and now I have the opportunity to share my enthusiasm for the sport and J.Lindeberg’s vision with a larger audience.”

Hans-Christian Meyer, the chief executive officer of J.Lindeberg, noted that Newton “introduces a distinctive vitality to J.Lindeberg, merging her accomplishments in Hollywood with her profound passion for golf. She epitomizes a contemporary, fearless lifestyle that reflects our brand’s blend of athletics and fashion. Kathryn motivates us to defy conventions and reshape what golf style can represent for an innovative, vibrant audience.”

The 30-year-old Baker, born in Britain, is a golfer, lifestyle ambassador, and golf content creator who aims to promote inclusivity in the sport. As she expressed: “Golf encompasses style, mindset, community, personality, and creating opportunities for individuals to explore what makes the sport truly exceptional and unique. The creative and purposeful approach of J.Lindeberg towards sport and fashion inspires me, and I am excited to represent a brand that shares my dedication to innovation and inclusivity.”

Baker recounted that when she initially began playing golf in 2019, she found it challenging to discover women’s golf apparel and encountered “numerous physical obstacles hindering my entry into a new sport as a woman. As someone who firmly believes in equal chances and that everyone merits the opportunity to attempt something new regardless of age or gender, this experience soon fueled my passion to connect fashion and golf, ensuring that women and girls following in my footsteps wouldn’t face the same hurdles that I did.”

Baker expressed her eagerness to collaborate with J.Lindeberg to “empower women in the athletic realm by granting them the assurance to feel their best, look their best, and perform their best, irrespective of their level, from amateur to professional.”

“When athletes don stylish outfits, it boosts their performance, and it’s hard not to desire to dress similarly,” she elaborated. “Social media plays a significant role as well. Much of my inspiration regarding gameplay stems from professionals, with many of my close friends competing in various tours, but a considerable proportion of my casual, amateur golf inspiration comes from social media and the personalities I follow online. I believe fashion is a vital element in attracting individuals to golf and sport, with content creators bridging the divide between professionals and amateurs.”

Specifically for her, she mentioned seeking comfort within her fashion choices. “Nevertheless, I don’t think style should be sacrificed for comfort. For me, it revolves around selecting the right materials, achieving the right fit, and coordinating the right colors. The finest fashion brands can achieve both.”

J.Lindeberg “excels in terms of layering, knitwear, jackets — items that are timeless and can be easily put on or taken off depending on the occasion,” Baker stated.

Meyer further noted that Baker’s “insight and enthusiasm for storytelling and inclusivity align seamlessly with J.Lindeberg’s principles. Mia embodies the future of golf, assisting in its modernization by motivating a more diverse and engaged audience.”