“Why This $220 Pizza is the Ultimate Pineapple Pizza Deterrent!”

What’s your opinion on spending over $200 for a pizza?

No, the toppings aren’t sprinkled with gold—just pineapple.

Lupa Pizza, based in Norwich, UK, is asking patrons UK£100 (NZ$220) for their Hawaiian pizza when ordered through the Deliveroo delivery application, aiming to deter customers from purchasing it.

Their advertisement states: “Yes, for £100 you can have it. Order the champagne too! Go ahead, you Monster!”

Co-owner Francis Wolf expressed to Morning Report his astonishment at the public response to the promotion, which he claimed had originated as “a playful idea”.

“We thought it was amusing … Clearly, it’s a very divisive topic regarding whether individuals enjoy pineapple on pizza. Personally, I clearly do not.”

The bizarre pricing has been in place for roughly a week; however, no one has purchased the exorbitantly priced meal, he noted.

After the local paper, the Norwich Evening News, published an article, it garnered national media coverage.

“It sort of spiraled from there.”

“It was merely a light-hearted joke in truth.”

Wolf considered the pineapple-on-pizza debate to be “a Marmite issue where one either adores it or loathes it”.

A YouGov survey conducted in 2017 indicated that over half of Britons favor pineapple on pizza, with a narrow majority of 53 percent enjoying it, while 29 percent deem it an atrocity, as reported by the Norwich Evening News here.

In 2017, then New Zealand Prime Minister Bill English sparked social media buzz and was covered by the UK Guardian after sharing images of his spaghetti and pineapple pizza.