Sip Happy: Critter’s Quest to Revolutionize Kids’ Drinks!

Florida Parents Introduce Critter Vitamin H2O, Making Natural, Healthy Hydration Accessible for Families Across the Nation

INLET BEACH, Fla., Jan. 15, 2025 /PRNewswire/ — Bid farewell to sugary sodas and welcome Critter Vitamin H2O, a powdered multivitamin beverage mix crafted to make hydration healthy, simple, and enjoyable for children. Developed by parents Lindey and CJ Britton, who are based in Florida and have a wealth of experience in health technology and product innovation, Critter Vitamin H2O revolutionizes the lifestyle of busy households, merging wholesome nutrition, on-the-go convenience, and nostalgic branding inspired by the 90s.

Filled with nine vital vitamins and minerals, including potassium and magnesium, Critter Vitamin H2O promotes energy, growth, and immune function. It is devoid of artificial flavors and colors, making it a clean and reliable choice for families in pursuit of superior hydration alternatives.     

“As parents, we were disillusioned by the absence of healthy drink options for kids,” remarked Lindey Britton, CEO of Critter. “Critter Vitamin H2O addresses that concern by offering something families can embrace – nutritious, convenient, and genuinely enjoyable for kids to drink.”

Critter Vitamin H2O marks the first brand to present kid-centric multivitamins in portable, powered stick packs, making it the perfect solution for school lunches, sports activities, and fun while on the move. Influenced by the founder’s fondness for the 90s, the eye-catching packaging aims to captivate Generation Alpha while evoking a sense of nostalgia in Millennial parents.

Initial users have provided enthusiastic feedback, with numerous parents noting that their children are exchanging sodas and sugary juices for Critter. “It’s a win-win,” shared one customer. “My kids adore the flavor, and I appreciate that it’s filled with vitamins and free of junk.”

Currently accessible online at DrinkCritter.com as well as a growing array of local businesses throughout Florida’s Panhandle, Critter intends to broaden its distribution to grocery stores, convenience shops, and fitness centers across the nation by the end of 2025.

“Our goal is to provide healthier choices that are accessible and affordable for families,” stated CJ Britton, COO of Critter. “Critter Vitamin H2O is merely the start. We aim to revolutionize family health and wellness, one drink at a time.”

The timing is perfect. Parents are increasingly focusing on immunity, cognitive development, and digestive wellness for their children, driving the demand for innovative, health-oriented products, particularly in children’s beverages. Multivitamins and probiotics constitute 82% of children’s supplement sales, and Critter’s stick packs provide a notable alternative to sugary drinks.

Critter represents more than just a beverage; it symbolizes a movement. With aspirations to engage schools, pediatricians, and youth organizations in 2025, the brand is fostering a community centered around health and sustainability. “Our vision is to make Critter as iconic for Generation Alpha as Red Bull was for Millennials,” added CJ Britton.

About Critter
Critter Vitamin H2O is transforming family hydration with innovative, health-oriented products catered to the upcoming generation. Owned and managed by women, Critter aims to be the pioneering Gen Alpha-focused brand, delivering enjoyment, trustworthiness, and sustainability – one sip at a time.

Media Inquiries
Lindey Britton, CEO | lindey@drinkcritter.com
CJ Britton, COO | cj@drinkcritter.com

Visit DrinkCritter.com to discover more and join the Critter movement.

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SOURCE Critter LLC