“Introducing Elegance: Williams Athletic Club Unveils Luxury Lifestyle Brand at 2025 PGA Show in Orlando”

Lake Oswego, OR: WILLIAMS ATHLETIC CLUB, the high-end luxury lifestyle label, confirms its participation as a first-time Exhibitor in “The Retreat” at Booth #7741 during the three-day PGA Show, debuting their inaugural collections featuring four launches for 2025.

The WILLIAMS ATHLETIC CLUB line was revealed on williamsathleticclub.com with an initial showing at the Frisco Show in summer 2024, emphasizing the provision of luxurious golf and sportswear essentials in addition to stylish pieces marked by exceptional quality and craftsmanship. The brand takes pride in the fit and the excellence of the materials utilized, acknowledging that golf has transitioned into a lifestyle beyond merely being a sport. After completing their Series A funding, WILLIAMS ATHLETIC CLUB Founder, Susi Proudman, will be present to introduce the collection to the industry and will be available for meetings and media interactions.

“I enjoy spending time on the golf course with my golf-passionate family, but it felt as though I was donning a costume every time I dressed for the course,” said Proudman. “I observed how ‘golf casual’ evolved into ‘work casual’ for men over the last few years and aimed to create a line that offered women that identical functionality while producing beautiful pieces they would be proud to wear. WILLIAMS ATHLETIC CLUB is committed to crafting stylish, functional, and high-quality attire that empowers women to feel their most confident, both in the Clubhouse and on the course.”

Attendees of the PGA Show can engage with the brand by arranging an appointment with WILLIAMS ATHLETIC CLUB via the appointment schedule. For additional details regarding the collection and locations visit www.williamsathleticclub.com and follow on Instagram at @williamsathleticclub for styling inspiration and product highlights.

About WILLIAMS ATHLETIC CLUB:

Williams Athletic Club prides itself on producing sportswear for women without sacrificing style for functionality. Originating from the conviction that the right attire and perfect fit can bolster confidence and enhance performance, premium materials and top-notch craftsmanship are fundamental in creating considered pieces that women genuinely want to wear both on and off the golf course. The team’s knowledge comes from extensive experience in the fashion sector as well as personal family connections to the realm of golf.

Media Contact:                                                                              
Alyson Ramsey Johnson                                                             
Gilly Group                                                                          
973.886.7884
alyson@gillygroup.com