MIAMI, Jan. 16, 2025 (GLOBE NEWSWIRE) — Versus Systems, Inc. (NASDAQ: VS) (the “Company”) reveals its extension into Brazil, one of the premier global gaming markets boasting over 100 million users and known for its adoption of advanced technologies. This move signifies a pivotal advancement as the Company continues to enlarge its international presence and utilize its gamification platform to enhance audience participation across various sectors.
Leading the Company’s Expansion into Brazil
Versus Systems has appointed Flavio Maria as the Country Manager. Mr. Maria brings a wealth of knowledge in leadership and corporate strategy, along with a robust history in marketing, gaming, startups, and business innovation. Previously, Mr. Maria occupied the role of Managing Partner at the M/Challenger Startup Accelerator; the Founder & Chief Operating Officer of 1st11 Gaming Entertainment; and the Founder & Chief Executive Officer of Future Group.
He has also held senior leadership positions as the Chief Marketing Officer for PSN Network and Senior Vice President of Marketing – Latin America at Pepsi International. His profound understanding of local dynamics and his successful history of driving business growth make him the perfect candidate to spearhead Versus Systems’ expansion in Latin America.
“Mr. Maria’s appointment underscores our dedication to unlocking Brazil’s vast potential as a global gaming leader,” stated Luis Goldner, Chief Executive Officer of Versus Systems. “We are excited to have him direct our initiatives aimed at connecting with Brazilian gamers and providing solutions that align with their enthusiasm for innovation.”
Unlocking Brazil’s Gaming and Innovation Potential
Brazil is recognized as one of the top and most vibrant gaming markets globally, featuring a varied consumer spectrum, from casual mobile gamers to ardent esports fans. With gaming revenues and digital engagement experiencing growth, the Brazilian market offers substantial prospects for businesses seeking to innovate and engage with highly interactive audiences.
“Brazil stands as a cultural and technological epicenter that thrives on creativity and interaction. Its gaming community is not only extensive but also profoundly passionate about novel and innovative experiences,” noted Luis Goldner, Chief Executive Officer of Versus Systems. “We are eager to introduce our gamification platform to Brazil, facilitating brands to engage their audiences in ways that are both significant and unforgettable.”
A Platform Built for Engagement
Versus Systems’ platform enables brands to provide rewards-based interactive experiences, augmenting engagement by transforming every interaction into something more dynamic and gratifying. By integrating into applications, games, and digital content, the platform presents unique opportunities for companies to connect with consumers, fostering loyalty and satisfaction. The platform also offers considerable potential for brands to gamify campaigns surrounding major sports and cultural events.
Versus Systems intends to customize its offerings to local trends and consumer preferences. In Brazil, this includes leveraging the country’s thriving esports scene, mobile gaming expansion, and affinity for social and interactive experiences.
About Versus Systems
Versus Systems (NASDAQ: VS) is a foremost provider of gamification and audience engagement technology. Its platform empowers brands to design rewarding, interactive experiences that strengthen connections with consumers. With a commitment to innovation, Versus Systems is continuously growing globally, enabling businesses to revolutionize their engagement strategies.
Investor Contact:
Cody Slach
Gateway Group, Inc.
949-574-3860
IR@versussystems.com
or
press@versussystems.com