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A travel phenomenon observed on TikTok illustrates how individuals are pursuing journeys centered around wellness and relaxation.
“Hurkle-durkling” is a Scottish term meaning to recline in bed the entire day.
This activity consists of spending extended durations snug beneath the blankets after rising, accompanied by books, screens, snacks, or various comforts — and now, accommodations are enhancing their services to welcome guests engaged in “hurkle-durking.”
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Megan Hajduk, general manager at The Williams Inn, informed Fox News Digital that this trend “is especially favored during the winter season when there’s nothing more pleasing than staying cozy and relishing in the indulgence of idleness.”
The Williams Inn, situated in Williamstown, Massachusetts, has adopted this trend, declaring, “At The Williams Inn, we’ve welcomed this concept and enhanced it with a Literary Sabbatical package that includes curated in-suite libraries.”
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Nour Laasri, general manager of Marriott Marquis Houston-area, shared with Fox News Digital that he and his team recognize the necessity of balancing efficiency with leisure for both business and recreational travelers.
“It’s not surprising that ‘hurkle-durkling’ is on the rise — travel is the ideal time to fully embrace it,” noted Laasri.
In 2023, Hilton revealed that the leading reason individuals were seeking travel was to “rest and rejuvenate.”
James Barnett, general manager of the Deer Path Inn in Lake Forest, Illinois, stated, “There’s something remarkably wonderful about a day spent hurkle-durking in bed.”
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According to an analysis by ABTA, a collective for U.K. travel agents, tour providers, and the broader travel sector, more individuals are embarking on vacations.
Seventy-three percent reported that taking a holiday is their designated time for relaxation, the report revealed.
“Hurkle-durkling encapsulates the essence of what we provide at Bellyard — a call to slow down and relish the present,” expressed Brendan Abraham, general manager at Bellyard in Atlanta.
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Abraham mentioned that to facilitate travelers in their “hurkle-durkling,” Bellyard is providing in-room IV therapy and soaking bathtubs.
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