“Embrace the Art of ‘Hurkle-Durkling’: The Cozy Viral Travel Trend Redefining Adventure”

A travel phenomenon highlighted on TikTok demonstrates how individuals are pursuing trips that prioritize wellness and relaxation.

“Hurkle-durkling” is a Scots expression that signifies lounging in bed throughout the day.

This activity involves lengthy intervals spent cozily nested under blankets after arising, enjoying books, screens, snacks, or other indulgences — and now, hotels are adapting more to cater to “hurkle-durkers.”

Megan Hajduk, general manager at The Williams Inn, communicated to Fox News Digital that the trend is “especially favored during the winter months when nothing compares to staying toasty and relishing the pleasure of doing nothing.”

The Williams Inn located in Williamstown, Massachusetts, has welcomed this trend, stating, “At The Williams Inn, we’ve embraced this concept and enhanced it with a Literary Sabbatical package that includes curated in-suite libraries.”

Nour Laasri, general manager of Marriott Marquis in the Houston area, stated to Fox News Digital that he and the team recognize the significance of balancing productivity and relaxation for both business and leisure travelers.

“It’s hardly surprising that ‘hurkle-durkling’ is on the rise — travel offers an ideal occasion to embrace it,” remarked Laasri.

In 2023, Hilton indicated that the top reason individuals were seeking travel was to “rest and recharge.”

James Barnett, general manager of Deer Path Inn in Lake Forest, Illinois, expressed, “There’s something genuinely unique about a day dedicated to hurkle-durkling in bed.”

A report from ABTA, a trade association for U.K. travel agents, tour operators, and the broader travel sector, indicates that more individuals are taking vacations.

Seventy-three percent asserted that taking a holiday is their time to unwind, as per the report.

“Hurkle-durkling embodies the essence of what we provide at Bellyard — an invitation to slow down and relish the moment,” articulated Brendan Abraham, general manager at Bellyard in Atlanta.

Abraham noted that to facilitate travelers’ “hurkle-durkling,” Bellyard is offering in-room IV therapy and soaking tubs.