Mazda South Africa has announced significant ambitions for 2025, which includes a range of new plug-in hybrid electric vehicles (PHEVs). The assortment will feature the CX-80, a luxurious seven-seater PHEV, the new CX-5 Next Generation, as well as the Mazda 6 e and CX-60 PHEV.
“Mazda South Africa is committed to remaining in the market with a luminous future ahead,” states Bonite van der Merwe, the firm’s finance director. “We have strategically aligned with new suppliers, moved to modern facilities with extended contracts, and partnered with specialized associates such as DSV to improve operational efficiencies. These changes and alliances reflect our dedication to growth and flexibility within the local market.”
This assurance arises after speculative chatter from some commentators implying that the company may exit the country within the next three years.
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“Our creative approach, which centers on the customer, has been acknowledged globally,” remarks Deolinda da Costa, the head of marketing and communications at Mazda South Africa.
“We are witnessing positive progress on social media platforms, with elevated customer engagement and brand recognition, reimagining Mazda’s future, yet this marks merely the inception of further innovative and engaging initiatives to follow, aligned with consumer insights and the exciting Mazda product lineup.”
She highlights that Mazda South Africa is inspired by the Japanese philosophy of “omotenashi” – considerate hospitality.
“Our new tools, which include a state-of-the-art CRM system aimed at transforming our post-sale service, dedicated dealership support, and WhatsApp-based assistance, are intended to streamline and enhance the Mazda ownership experience.”
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Mazda South Africa will also unveil a Courtesy Vehicle Experience that “guarantees continuous mobility for customers during vehicle servicing or repairs, establishing a new benchmark for convenience and superior service.”
The automaker provides a five-year unlimited kilometer warranty and service package for every 7th generation Mazda vehicle.
Daphne Greyling, the head of sales and dealer network development, indicates that the dealer network is advancing to serve customers more effectively.
“This isn’t about downsizing but rather about optimizing and innovating,” she expresses. “We’re strategically enhancing our network to bring Mazda closer to our target audience.”
