Trustly Unveils Game-Changing User Onboarding Experience for Gaming Platforms

Trustly is set to launch an upgraded version of Pay N Play, the firm’s user onboarding technology designed for gaming operators.

The upcoming version of Pay N Play is projected to decrease players’ average login duration from 48 seconds to under 10 seconds, integrate logins and deposits into a unified process, and enable customers to commence gaming in less than 20 seconds, as stated by the company in a Monday (Jan. 20) press statement.

The technology will be introduced in collaboration with select gaming operators in 2025, followed by a broader availability, in accordance with the statement.

“The updated solution transforms the player experience, enhances operator conversion rates, diminishes friction, and integrates effortlessly for quick uptake by existing clients,” Trustly Chief Revenue Officer Jussi Lindberg mentioned in the announcement.

Trustly introduced the initial Pay N Play in 2015 to shorten onboarding duration by linking players to their bank accounts through the company’s pay-by-bank platform and facilitating payments even when logged out, according to the statement.

The improved Pay N Play utilizes a fresh identification feature and Trustly’s proprietary data engine, Azura, as indicated by the statement.

Azura permits consumers who consent with one merchant to be recognized at any other venue employing the technology, thus reducing friction and expediting transactions, per the statement.

Finding the right balance between onboarding security and convenience is a priority for all enterprises operating within the gaming and gambling sector, according to the PYMNTS Intelligence report “The Digital Consumer Onboarding Tracker.”

The report revealed that a quarter of digital gambling clients stated they would abandon a platform if the onboarding procedure was overly lengthy or complex.

The gaming sector has profited from Trustly’s solutions that address regulatory hurdles and promote seamless deposits for lawful online gaming operations, Trustly Chief Product Officer Adam D’arcy informed PYMNTS in an interview published Jan. 2.

Trustly has helped merchants save millions by lowering payment expenses and optimizing processes, D’arcy noted.

The company announced in October that over 112 million consumers have benefited from its offerings.

“Trustly’s impressive expansion is further evidence that open banking payments present a feasible alternative to cards,” Trustly founder and CEO Alexandre Gonthier stated in a release on Oct. 23.