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It is no overstatement to claim that since the advent of legalization, online gaming has surged in popularity. The sector continues to show robust growth annually, and there is every indication that this trend will persist into 2025. However, with this surge in interest comes increased responsibility.
The sector aims to enhance support for players in an ever-evolving atmosphere characterized by innovative technologies and improved access to gaming. While this presents a challenge, it also opens up opportunities to create and establish collective and innovative responsible gaming resources.
Fundamentally, sports wagering and iGaming serve as a center of innovation, entertainment, and social engagement, while increased involvement with responsible gaming practices and tools ensures these remain sources of enjoyment and recreation for all players. To achieve this, it is crucial to correct the widespread misbelief that responsible gaming initiatives are exclusively for individuals who have encountered issues when, in truth, these programs and resources are intended for the entire customer base to promote positive gaming interactions. Improved education and better integration into the overall gaming experience can shift this viewpoint and enhance engagement with these resources, particularly for newcomers to legal sports betting.
We are preparing to initiate a national responsible gaming education campaign aimed at college students to address this challenge. Collaborating with EPIC Global Solutions, Kindbridge Behavioral Health, and the Responsible Gambling Council (RGC), ROGA will create and launch a comprehensive, evidence-supported program specifically designed for the distinct needs of university-aged students.
This initiative will utilize digital platforms to deliver responsible gaming and financial literacy education to students across a variety of campuses and demographics throughout the United States. This demographic possesses newfound freedom and independence, particularly in financial matters, making it essential to equip them with critical skills to foster positive financial habits – regardless of their engagement in gaming.
Furthermore, an ongoing discussion surrounds how online gaming can effectively navigate this fast-changing landscape, especially with the rapid advancement of technology.
To assist the industry in meeting these challenges, ROGA is pursuing a range of research-driven initiatives to address this shifting environment. Research and data will offer an evidence-based foundation for developing and executing responsible gaming best practices tailored to the online arena.
At ROGA, we firmly believe that we can advance the industry’s approach to responsible gaming through collaborative efforts, with data playing a pivotal role. We recently announced the establishment of a data clearinghouse, an RG-related database that offers a comprehensive perspective on players—creating a framework for industry-wide consumer protection. This platform will aid the sector’s commitment to prioritizing player welfare with enhanced insights and effective, actionable solutions.
The initial version of the data clearinghouse will consist of a national shared self-exclusion list encompassing all ROGA members. Through this clearinghouse, when a player self-excludes via a member operator’s responsible gaming program on their online gaming platform, that player will be self-excluded across all online gaming sites operated by ROGA members.
Measures of self-exclusion that extend beyond individual operators are essential in ensuring players who express the desire to take a break from gaming receive support across the online gaming sector.
As online gaming continues to expand, at ROGA, we are laying a robust foundation to provide resources and mechanisms that can enhance awareness, educate, and empower players to make informed online gaming choices, and foster environments that can be enjoyable and entertaining for generations to come.
Dr. Jennifer Shatley holds the position of Executive Director at the Responsible Online Gaming Association (ROGA). She is a knowledgeable and seasoned executive with a 25-year career focused on extensive leadership advancing responsible gaming policy.
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