In a realm where it seems like every automobile manufacturer is attempting to outdo one another with technological innovations and stylistic enhancements, it is invigorating to witness a new contender emerge with a daring and original methodology. In this ocean of uniformity, a fascinating little vessel navigates: the GAC Emkoo.
The Emkoo’s design prompts mixed opinions. It resembles an attempt to merge a sports vehicle with a minivan while incorporating a touch of a futuristic spacecraft. The descending roofline, flowing curves, and prominent grille – all contribute to its avant-garde appearance. The front section is characterized by a striking, diamond-patterned grille that extends wide, almost as though challenging you to contest its dominance.
Photo: SHERYL GOLDSTUCK
GAC (which stands for Guangzhou Automobile Group) may not be a familiar name in every part of the globe, but the Emkoo could very well alter that.
Inside the GAC Emkoo, you’ll find a thoughtfully designed cockpit for individuals who appreciate their daily travels with a touch of technological extravagance. The interior exudes a sense of spaciousness, featuring high-quality materials that significantly enhance the experience. The back seats offer exceptional comfort for passengers, with no elevated center to inconvenience the middle occupant. Even with a high-tech, minimalist design, it manages to avoid feeling cold or clinical.
Photo: SHERYL GOLDSTUCK
The large touchscreen display rests confidently at the core of the dashboard, resembling a command hub, prepared to immerse you in a variety of apps, navigation, and entertainment options. However, GAC did not integrate Android Auto into the navigation system. I was required to install the CarBitlink application, which turned out to be quite a challenge – and then it did not function correctly.
Nonetheless, the interior remains delightfully tranquil even at highway velocities, making it an ideal companion for extensive journeys. I circumvented the Android challenge by streaming music from my service via Bluetooth – and it felt akin to wearing headphones, as the sound was so immersive.
The Emkoo comes equipped with contemporary safety technology expected from a premium SUV, including lane-keeping assistance, forward collision alerts, and automatic emergency braking. The 360-degree camera enhances the safety features further.
The car’s dynamic handling and remarkable ride quality render this SUV effortless to navigate. The engine choices are abundantly adequate, achieving a balance between power and fuel efficiency. On the road, the Emkoo showcases a responsive and nimble feel, with a well-tuned suspension that smooths out imperfections without being overly soft or buoyant, delivering a sophisticated, enjoyable driving experience.
- Pricing for the GAC Emkoo initiates at R519,900.
* Sheryl Goldstuck is the general manager of World Wide Worx and Editor of GadgetWheels. Follow her on Bluesky at @crazycatbuzz.bsky.social.