Lifestyle Hotels Surge Ahead in Asia Pacific
Lifestyle resorts are reshaping the hospitality panorama throughout Asia Pacific, with room provide projected to surge one other 34 p.c by 2027, in accordance with JLL’s newest report. The development is powered by altering traveller preferences, investor enthusiasm, and a rising urge for food for curated experiences.
Since 2014, the variety of way of life resort rooms in Asia Pacific has quadrupled, with practically 65,000 new rooms launched. JLL’s Lifestyle Hotels in Asia Pacific 2025 report highlights how the sector is driving a wave of evolving shopper tastes, sturdy pricing energy, and rising investor demand.
Lifestyle resorts now account for 6-9 p.c of recent resort provide throughout the area, as travellers more and more search personalised, design-forward stays. Investors are taking discover, drawn by the sector’s potential for above-average returns and long-term worth.
Consolidation and Innovation on the Horizon
«The sturdy efficiency and development potential of way of life resorts are attracting vital investor curiosity», mentioned Xander Nijnens of JLL Hotels & Hospitality Group. He expects continued M&A exercise as bigger resort chains develop portfolios and smaller platforms search scale via partnerships.
This wave of consolidation is poised to reshape the aggressive panorama, drive innovation, and push the business towards extra differentiated choices. Established gamers will develop stronger, whereas newcomers might want to stand out via creativity and cultural resonance.
Southeast Asia Leads, Australia Rises Fast
Currently, Southeast Asia instructions thrice extra way of life resort rooms than Australia, New Zealand, and South Asia mixed. Yet it’s Australia and New Zealand which are rising the quickest, pushed by home tourism and demand for distinctive, experience-driven stays.
Lifestyle resorts within the area get pleasure from a 10-11 p.c worth premium over conventional resorts, due to their tailor-made experiences, curated eating, and vibrant social areas. Food and beverage choices alone contribute as much as 30 p.c extra income per occupied room than standard opponents.
New Brands, New Competition
Asia Pacific is ready to welcome ten new way of life resort manufacturers by 2027, additional increasing traveller selection. While worldwide giants nonetheless dominate, accounting for 80 p.c of present provide, native manufacturers are making strides with culturally attuned, genuine visitor experiences.
Marriott International leads the area’s way of life resort stock, with Hyatt projected to comply with. Acquisitions of area of interest gamers like NoMad, CitizenM, The Standard, and Ruby level to a strategic push by international chains into the life-style area.
Lifestyle Brands Blur the Lines
While way of life resorts have traditionally thrived in luxurious and upscale segments, JLL sees main development coming from the higher midscale and even three-star classes. The way of life ethos, as soon as premium, is now being tailored to volume-driven, home markets.
«Traditional resort manufacturers might want to adapt», mentioned Marina Bracciani, Head of Hotels Research at JLL Asia Pacific. As way of life manufacturers blur the traces between classes, solely these capable of mix authenticity with scale will thrive on this dynamic and fast-evolving market.