Lifestyle resort growth continues to reshape hospitality in Asia Pacific – JLL

A new report by world actual property consulting agency JLL (NYSE: JLL) reveals the variety of way of life resort rooms in Asia Pacific has quadrupled since 2014, with practically 65,000 new resort rooms having been launched to the area.

JLL’s Lifestyle Hotels in Asia Pacific 2025 report attributes the continued progress of the life-style resort sector throughout the area to evolving shopper preferences, premium pricing energy, and rising investor curiosity. Projections point out that way of life inns represent 6-9% of latest resort provide within the area.

“The strong performance and growth potential of lifestyle hotels are attracting significant investor interest across Asia Pacific. The efficient programming and differentiated offerings of lifestyle hotels are making them increasingly attractive to investors, who recognise their potential for higher returns and long-term value creation,” stated Xander Nijnens, Senior Managing Director, Head of Advisory and Asset Management, JLL Hotels & Hospitality Group, Asia Pacific. “We expect to see continued M&A activity in the sector as established chains look to expand their portfolios, and smaller platforms seek to leverage the resources and distribution networks of larger players. This consolidation will further shape the competitive landscape and drive innovation in the years to come.”

Southeast Asia presently boasts thrice extra rooms than Australia and New Zealand and South Asia. However, Australia and New Zealand are experiencing essentially the most speedy progress, pushed by sturdy home demand and a rising urge for food for distinctive and experience-driven journey.

Lifestyle inns in Asia Pacific command a major value premium of 10-11% in comparison with conventional inns, with a capability to draw discerning travellers keen to pay for distinctive experiences and personalised service. Curated eating experiences and vibrant social areas are vital in attracting and retaining visitors. In truth, meals and beverage choices play a vital position within the success of way of life inns, contributing a better F&B income per occupied room (round 30% on common) in comparison with conventional inns.

The Asia Pacific is ready to welcome ten new way of life manufacturers by 2027, additional intensifying competitors and increasing the vary of choices out there to travellers. International manufacturers presently dominate the panorama with 80% of provide, leveraging their world recognition and established distribution networks. However, domestically grown way of life manufacturers are additionally demonstrating sturdy growth potential, capitalising on their deep understanding of native tradition and preferences to create genuine and compelling visitor experiences.

Marriott International presently leads the present provide in Asia Pacific and is ready to take care of its market management. Hyatt is projected to rank second between 2025-2027. Investor and visitor curiosity will drive continued progress, notably for not too long ago acquired worldwide way of life manufacturers like NoMad, CitizenM, The Standard, and Ruby in addition to different European and US based mostly way of life resort chains.

“While lifestyle hotels have traditionally dominated the luxury and upscale segments – a trend which will continue with new brands entering Asia Pacific – significant growth is also now emerging in the upper midscale and below categories,” stated Marina Bracciani, Vice President, Head of Hotels Research, Asia Pacific, JLL. “The lifestyle concept, initially premium, is increasingly entering three-star and entry-level four-star properties, indicating a promising expansion into higher-volume, domestic markets.”

The entry of latest manufacturers from Europe and the Middle East will additional intensify competitors within the Asia Pacific way of life resort market, requiring operators to always innovate and refine their choices to remain forward of the curve. Traditional resort manufacturers must more and more undertake components of the life-style resort mannequin, blurring the traces between the 2 classes, pushed by a need to enchantment to a wider vary of travellers and stay aggressive in a quickly evolving market.