Ubisoft Claims Its Microtransactions Make Games “More Fun”

Ubisoft just lately affirmed its dedication to microtransactions, not solely as a enterprise mannequin however as one thing that makes video games “more fun.” The writer has confronted criticism from each gamers and press prior to now for its implementation of options like paid XP boosts in its single-player video games. Nevertheless, Ubisoft has boasted some main hits in its single-player portfolio during the last new years. Assassin’s Creed Valhalla or Assassin’s Creed Shadows have been each monetary successes.

As a part of its most up-to-date annual report (by way of Eurogamer), the writer restated its intentions to proceed implementing microtransactions in full-priced single participant video games and in any other case. The report expresses a want to “respect the player experience” and to make use of “sustainable” monetization. The report’s rhetoric makes an attempt to strike a stability between centering microtransactions as a part of the corporate’s monetary technique whereas reassuring gamers that they will not go too far.

It states, “the golden rule when developing premium games is to allow players to enjoy the game in full without having to spend more.” That assertion appears to be at odds with the sentence that follows, “Our monetization offer within premium games makes the player experience more fun by allowing them to personalize their avatars or progress more quickly.” While permitting gamers to purchase development boosts doesn’t equate to locking content material behind a paywall, it does enable for designing a grind-heavy expertise that encourages gamers to pay up.

As for different Ubisoft associated information, the corporate addressed the Stop Killing Games motion in an official assertion. Earlier in July, ex-Ubisoft bosses have been convicted of office harassment.