Business Travel Begins within the Office. New Research Reveals the Powerful Role Office Media Plays to Influence Business Travel Decisions

Today (24 July, 2025) VIOOH, the main premium world digital out of dwelling (DOOH) supply-side platform, in partnership with ECN, a world main digital out of dwelling workplace media writer, has launched a brand new report ‘Office to Onboard: How Programmatic DOOH reaches the Travelling Professional’. The analysis reveals that UK enterprise professionals will not be solely essentially the most premium-focused travellers in Europe however are additionally reshaping how and the place manufacturers ought to interact with high-value audiences.

Today’s professionals will not be solely travelling; they’re additionally returning to city-centre places of work in giant numbers and with larger frequency, offering larger alternatives for manufacturers to achieve this extremely fascinating viewers. The report examines their journey habits, office patterns and attitudes towards promoting.

UK enterprise travellers exhibit the strongest urge for food for premium experiences throughout all journey modes. When flying, 56% select Business or First Class for short-haul flights – the best fee among the many three markets studied – rising to 71% for long-haul journeys. This premium focus extends to rail journey, with virtually half (49%) reserving First Class when travelling for enterprise.

The function of the workplace with relation to promoting extends past expectation to precise behaviour: 68% of UK enterprise travellers ebook their journey and 58% organize lodging from the workplace. This positions the workplace as an important conversion level for manufacturers searching for to interact professionals in the mean time of resolution.

“UK business travellers represent a highly valuable, premium-focused audience that’s reshaping the media landscape,” mentioned Jean-Christophe Conti, Chief Executive Officer at VIOOH. “The office has emerged as the most reliable and frequent touchpoint for reaching these professionals, offering brands repeated, predictable impressions at the crucial moment when travel decisions are being made. For advertisers seeking to connect with today’s mobile professional class, city-centre offices should be a central focus.” 

“This research confirms what we see daily: business travel begins in the office,” mentioned Charles Parry-Okeden, Global CEO at ECN. “For brands, the office isn’t just a place of work – it’s where decisions are made, from booking flights to buying luggage and planning experiences. ECN’s premium office media network connects advertisers to professionals in these decisive moments, delivering high attention, trust, and a video first, content rich relevance that few other environments can match.”

Together, VIOOH and ECN are redefining how manufacturers interact with Europe’s travelling professionals.

The full report is accessible right here: