Lifestyle lodge increase reshapes hospitality

SINGAPORE, 24 July, 2025: Lifestyle lodge rooms in Asia Pacific have quadrupled since 2014, with practically 65,000 new lodge rooms having been launched to the area, in keeping with a brand new report by world actual property consultancy agency JLL.

JLL’s Lifestyle Hotels in Asia Pacific 2025 report attributes the continued progress of the life-style lodge sector throughout the area to evolving shopper preferences, premium pricing energy, and growing investor curiosity. Projections point out that life-style lodges represent 6-9% of recent lodge provide within the area.

“The strong performance and growth potential of lifestyle hotels are attracting significant investor interest across Asia Pacific. The efficient programming and differentiated offerings of lifestyle hotels are making them increasingly attractive to investors, who recognise their potential for higher returns and long-term value creation,” stated JLL Hotels & Hospitality Group, Asia Pacific Senior Managing Director, Head of Advisory and Asset Management Xander Nijnens. 

“We expect to see continued M&A activity in the sector as established chains look to expand their portfolios, and smaller platforms seek to leverage the resources and distribution networks of larger players. This consolidation will further shape the competitive landscape and drive innovation in the years to come.”

Southeast Asia at present boasts thrice extra rooms than Australia and New Zealand, in addition to South Asia. However, Australia and New Zealand are experiencing probably the most speedy progress, pushed by sturdy home demand and a rising urge for food for distinctive and experience-driven journey.

Lifestyle lodges in Asia Pacific command a major value premium of 10 to 11% in comparison with conventional lodges, with a capability to draw discerning travellers prepared to pay for distinctive experiences and personalised service. Curated eating experiences and vibrant social areas are important in attracting and retaining company. Food and beverage choices play an important position within the success of life-style lodges, contributing a better F&B income per occupied room (round 30% on common) in comparison with conventional lodges.

The Asia Pacific is ready to welcome ten new life-style manufacturers by 2027, additional intensifying competitors and increasing the vary of choices accessible to travellers. International manufacturers at present dominate the panorama, accounting for 80% of the availability, leveraging their world recognition and established distribution networks. However, regionally grown life-style manufacturers are additionally demonstrating sturdy enlargement potential, capitalising on their deep understanding of native tradition and preferences to create genuine and compelling visitor experiences.

Marriott International at present leads the present provide in Asia Pacific and is ready to keep up its market management. Hyatt is projected to rank second between 2025 and 2027. Investor and visitor curiosity will drive continued progress, significantly for lately acquired worldwide life-style manufacturers like NoMad, CitizenM, The Standard, and Ruby, in addition to different European and US-based life-style lodge chains.

“While lifestyle hotels have traditionally dominated the luxury and upscale segments – a trend which will continue with new brands entering Asia Pacific – significant growth is also now emerging in the upper midscale and below categories,” stated JLL Vice President, Head of Hotels Research, Asia Pacific Marina Bracciani.

“The lifestyle concept, initially premium, is increasingly entering three-star and entry-level four-star properties, indicating a promising expansion into higher-volume, domestic markets.”

The entry of recent manufacturers from Europe and the Middle East will additional intensify competitors within the Asia-Pacific life-style lodge market, requiring operators to repeatedly innovate and refine their choices to remain forward of the curve. Traditional lodge manufacturers must more and more undertake parts of the life-style lodge mannequin, blurring the traces between the 2 classes, pushed by a need to enchantment to a broader vary of travellers and stay aggressive in a quickly evolving market.