Lifestyle Resort Continues to Reshape Hospitality

Lifestyle inns set to develop by an additional 34% by 2027, surpassing record-breaking ranges noticed in 2024

A brand new report by world actual property consulting agency JLL (NYSE: JLL) reveals the variety of way of life lodge rooms in Asia Pacific has quadrupled since 2014, with almost 65,000 new lodge rooms having been launched to the area.  

JLL’s Lifestyle Hotels in Asia Pacific 2025 report attributes the continued progress of the life-style lodge sector throughout the area to evolving client preferences, premium pricing energy, and growing investor curiosity. Projections point out that way of life inns represent 6-9% of recent lodge provide within the area.  

“The strong performance and growth potential of lifestyle hotels are attracting significant investor interest across Asia Pacific. The efficient programming and differentiated offerings of lifestyle hotels are making them increasingly attractive to investors, who recognise their potential for higher returns and long-term value creation,” mentioned Xander Nijnens, Senior Managing Director, Head of Advisory and Asset Management, JLL Hotels & Hospitality Group, Asia Pacific. “We expect to see continued M&A activity in the sector as established chains look to expand their portfolios, and smaller platforms seek to leverage the resources and distribution networks of larger players. This consolidation will further shape the competitive landscape and drive innovation in the years to come.”  

Southeast Asia at present boasts 3 times extra rooms than Australia and New Zealand and South Asia. However, Australia and New Zealand are experiencing probably the most fast progress, pushed by robust home demand and a rising urge for food for distinctive and experience-driven journey.  

Lifestyle inns in Asia Pacific command a major value premium of 10-11% in comparison with conventional inns, with a capability to draw discerning travellers keen to pay for distinctive experiences and personalised service. Curated eating experiences and vibrant social areas are vital in attracting and retaining friends. In truth, meals and beverage choices play an important function within the success of way of life inns, contributing a better F&B income per occupied room (round 30% on common) in comparison with conventional inns.  

The Asia Pacific is ready to welcome ten new way of life manufacturers by 2027, additional intensifying competitors and increasing the vary of choices obtainable to travellers. International manufacturers at present dominate the panorama with 80% of provide, leveraging their world recognition and established distribution networks. However, domestically grown way of life manufacturers are additionally demonstrating robust enlargement potential, capitalising on their deep understanding of native tradition and preferences to create genuine and compelling visitor experiences.  

Marriott International at present leads the present provide in Asia Pacific and is ready to take care of its market management. Hyatt is projected to rank second between 2025-2027. Investor and visitor curiosity will drive continued progress, notably for just lately acquired worldwide way of life manufacturers like NoMad, CitizenM, The Standard, and Ruby in addition to different European and US primarily based way of life lodge chains.  

“While lifestyle hotels have traditionally dominated the luxury and upscale segments – a trend which will continue with new brands entering Asia Pacific – significant growth is also now emerging in the upper midscale and below categories,” mentioned Marina Bracciani, Vice President, Head of Hotels Research, Asia Pacific, JLL. “The lifestyle concept, initially premium, is increasingly entering three-star and entry-level four-star properties, indicating a promising expansion into higher-volume, domestic markets.”  

The entry of recent manufacturers from Europe and the Middle East will additional intensify competitors within the Asia Pacific way of life lodge market, requiring operators to continually innovate and refine their choices to remain forward of the curve. Traditional lodge manufacturers must more and more undertake components of the life-style lodge mannequin, blurring the traces between the 2 classes, pushed by a need to attraction to a wider vary of travellers and stay aggressive in a quickly evolving market.  

Learn extra in JLL’s Lifestyle hotels in Asia Pacific 2025.