Marriott finalises acquisition of way of life resort model citizenM

Marriott International has concluded its acquisition of way of life resort model citizenM, aiming to reinforce its select-service choices worldwide.

This transfer is about to supply a broader vary of lodging choices for company and Marriott Bonvoy members.

The citizenM portfolio at the moment has 37 accommodations, with a complete of 8,789 rooms throughout places within the US, Europe, and Asia Pacific.

It additionally has a pipeline of two properties, that includes over 300 rooms, which can even be a part of Marriott’s assortment.

The agreement for this acquisition was signed earlier this 12 months.

Marriott International president and CEO Anthony Capuano mentioned: “As travellers continue to seek innovative lodging offerings that blend technology with genuine, people-first hospitality, the citizenM brand is the perfect addition to our portfolio.

“Marriott has proven success in growing select-service lifestyle offerings, including our AC, Moxy, and Aloft brands, and we look forward to accelerating citizenM’s global reach with our guests and Marriott Bonvoy members around the world.”

Marriott now embarks on the combination of citizenM into its programs and platforms.

Until the combination is totally realised, projected to happen later this 12 months, citizenM’s accommodations will stay accessible by way of the model’s digital channels.

The citizenM subscription programme will preserve its present advantages, with future particulars to be introduced concerning its post-integration operation.

Upon completion, citizenM will likely be included into the Marriott Bonvoy loyalty programme.

Established in 2008, the model appeals to a section of “value-conscious” travellers who worth tech-powered lodging.

Distinctive model options embody good room layouts, communal areas adorned with artwork and native tradition, assembly areas, dwelling rooms for work and collaboration, grab-and-go eating choices, and rooftop terraces.

“Marriott finalises acquisition of lifestyle hotel brand citizenM” was initially created and printed by Hotel Management Network, a GlobalData owned model.

 

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