Spotify takes a swing at gaming with a mini golf recreation forward of ‘Happy Gilmore 2’ launch

Netflix and Spotify have teamed as much as launch a golf-inspired recreation as a method to promote “Happy Gilmore 2,” the sequel to Adam Sandler’s 1996 comedy movie, which premieres on Netflix this Friday, July 25.

This partnership represents a brand new enterprise for Spotify, because the music platform has by no means teamed up with one other firm to create a gaming expertise inside its app earlier than.

Gaming is an space Spotify has largely neglected, so working with the streaming big is notable, even when just for a promotional marketing campaign because it might function a take a look at to see if customers resonated with the expertise. Since the sport is tied to a beloved cult traditional, it additionally presents a singular alternative to spice up engagement.

Spotify says it developed the sport in partnership with MiK Studio.

The new mini-game, titled Happy Gilmore 2 Tournament, is on the market solely inside the Spotify app. To play, customers should good their golf swing by tapping on their machine as they purpose to finish all three holes.

The recreation additionally gives a singular audio-visual expertise, that includes audio clips from the film when customers full every spherical, together with a personalised playlist of “happy” tracks curated particularly for the consumer. Players can even uncover Easter eggs, corresponding to Happy’s boots, his signature hockey stick, and an alligator.

At the tip of the expertise, customers can watch the official “Happy Gilmore 2” trailer and share their personalised playlist and ultimate rating on social media.

While that is the primary time Spotify has labored with one other firm to develop a gaming expertise, it’s value noting that Spotify previously launched a hidden recreation on its platform as extra of an Easter Egg. That recreation, launched in 2023, was known as ‘Eat This Playlist’ and was a variation of the traditional Snake arcade recreation the place gamers management a rising snake and keep away from obstacles.