Governor Ron DeSantis Recommends Bryan Griffin as President and CEO of Go to Florida

VISIT FLORIDA is the state’s tourism company and acts as Florida’s official vacation spot advertising and marketing group.

TALLAHASSEE, Fla.— Today, Governor Ron DeSantis made his advice for the subsequent VISIT Florida President and CEO to be Bryan Griffin.

Bryan at present serves because the Communications Director within the Executive Office of the Governor. In the brand new position, Bryan will oversee the group’s mission to market the state of Florida to guests nationally and internationally. Florida’s tourism trade leads the nation as folks proceed to decide on to go to the Free State of Florida.

“Bryan has led the charge in communicating the message of the Free State of Florida for the past three years from my office,” mentioned Governor Ron DeSantis. “I am confident that he is the best candidate for this role, and that he will well-articulate the case for visitors from across the nation and the globe to visit Florida. He has been an invaluable member of our team in the Executive Office, and we will greatly miss his presence and service from the Capitol.”

“I sincerely thank Governor DeSantis for the opportunity to step into this new role and lead the effort to communicate our state’s many nation-leading, desirable characteristics to the world. Tourism is a critical part of the Florida economy and instrumental to Florida’s continued low tax burden,” mentioned Bryan Griffin. “I look forward to working closely with the board, our local partners, the tourism industry, and the VISIT staff to promote the shared values and unique features of the Free State of Florida, including our world-class amenities, unmatched natural and historical sites, and our commitment to public safety and order for all who visit. I hold tremendous respect for the state, regional, and local partnerships that embody VISIT Florida and will work hard to enhance and grow them.”

Bryan is from Tampa, Florida and has a protracted profession in writing, communications, advertising and marketing, and advocacy. In addition to main the communications store for the Executive Office of the Governor, Bryan has additionally served as a nationwide director for a outstanding advocacy group and has beforehand owned and managed an actual property firm and a craft beverage faucet room in Tampa.

“Bryan Griffin’s leadership experience, commitment to public service and deep understanding of Florida’s strengths make him well-positioned to lead VISIT FLORIDA into this next chapter,” mentioned Secretary of Commerce J. Alex Kelly. “As Florida continues to break records in tourism, attracting visitors from across the nation and around the world, Bryan’s strategic vision and drive will be essential in sustaining and expanding that momentum.”

“I’m proud to support Bryan Griffin in his new role leading VISIT FLORIDA,” mentioned Carol Dover, President & CEO of the Florida Restaurant & Lodging Association and VISIT FLORIDA Board Executive Committee Member. “Throughout his time with Governor DeSantis, Bryan has been a passionate advocate for Florida’s hospitality and tourism industry, and I look forward to continuing the strong partnership between our organizations. In addition to his proven expertise in government, policy, advocacy, and communications, Bryan brings firsthand experience as a hospitality business owner – giving him a deep understanding of the challenges and opportunities our industry faces. That real-world perspective makes him exceptionally well-suited to attract visitors and champion the growth of Florida’s tourism economy.”

VISIT FLORIDA is the state’s official vacation spot advertising and marketing group and drives tourism by way of a public-private partnership that matches public funding dollar-for-dollar. Partnering with 1000’s of companies throughout the state, it serves in a number one position inside Florida’s tourism ecosystem, defending and selling Florida’s $142 billion trip model by way of international advertising and marketing, public relations, and journey commerce efforts. Additionally, VISIT FLORIDA offers vital statewide assist after hurricanes and different crises, helps locations entice conferences and conventions, and operates Florida’s official welcome facilities. VISIT FLORIDA’s ROI delivers $3.3 in return to the state for each public greenback invested, making VISIT FLORIDA the most effective performing financial growth applications in state historical past.