Travel South Dakota says publicity effort reaches tens of millions of viewers

Travel South Dakota

PIERRE — As a part of a complete public relations push, Travel South Dakota lately carried out a satellite tv for pc media tour to highlight the state’s most celebrated occasions, landscapes, and experiences.

The effort reached tens of millions of viewers by means of morning reveals and digital media from coast to coast. Segments aired throughout syndicated networks together with FOX, NBC, ABC, and cable shops, on-line video networks, and radio stations.

The workforce, consisting of representatives from Travel South Dakota and Custer State Park, appeared on two dozen stations nationwide, together with markets resembling Atlanta, Chicago, Dallas, Denver, Minneapolis, New York City, and Des Moines, Iowa. Several of the taking part cities provide direct flight entry into Sioux Falls or Rapid City, serving to to drive consciousness amongst fly-in and drive-market vacationers alike.

Throughout the segments, South Dakota’s must-see points of interest and upcoming milestone occasions have been promoted together with the eighty fifth anniversary of the Sturgis Motorcycle Rally, the sixtieth anniversary of the Custer State Park Buffalo Roundup, and fall journey experiences throughout the state.

In addition to iconic websites like Mount Rushmore National Memorial, the workforce emphasised hidden gems, resembling Laura Ingalls Wilder’s house in De Smet, the autumn fantastic thing about the Glacial Lakes & Prairies area, and the state’s cultural locations.

“Our goal was to present a well-rounded picture of what South Dakota offers — whether you’re flying in from Dallas or driving from Minneapolis,” mentioned James Hagen, secretary of the Department of Tourism. The cumulative viewers attain was greater than 5 million with 568 placements and counting.

For extra data or to begin planning your South Dakota journey, go to TravelSouthDakota.com.