From magnificence to gaming: How good tech is quietly reworking accessibility

More than 1.3 billion folks globally – about 16 per cent of the world’s inhabitants – dwell with some type of incapacity, in keeping with the World Health Organisation. That features a broad vary of bodily, sensory, cognitive and age-related situations.

Among them, tens of millions dwell with restricted mobility or nice motor challenges, impairments that may make routine duties like styling hair, making use of make-up, or taking part in video video games considerably tougher.

Innovative shopper know-how is now serving to folks with disabilities achieve extra independence, confidence and management, typically with out being explicitly marketed as assistive. Tools from Dyson, L’Oréal, and Microsoft are main a shift in the direction of inclusive design, proving that innovation for the mainstream can even empower these on the margins.

“It’s not about whether I can do something – it’s about whether a product allows me to do it efficiently, independently and with the same experience as everyone else,” Jessica Smith, a incapacity advocate born and not using a left forearm, tells The National.

An empowering styling device

Ms Smith has been utilizing the brand new Dyson Airwrap i.d., a hair styling device that makes use of sensors, airflow management and app-based settings to simplify the method of curling and drying hair. She says it’s one of many few magnificence instruments that feels prefer it was made with folks like her in thoughts.

“The ability to style hair with one hand more seamlessly is a game-changer,” she provides. “It’s exciting to see how it can support my routine.”

According to Dyson, the product’s accessibility advantages weren’t a part of the unique design transient however emerged organically by way of efforts to make styling simpler for all customers.

“The brief was always to make styling and curling hair more convenient and easier for everyone, not necessarily catering to users with disabilities,” Low Chen Nyeow, affiliate design supervisor at Dyson Beauty, tells The National. The Airwrap i.d. connects to an app that automates totally different steps within the styling course of, which is useful for folks with restricted mobility.

“It removes the need for them to continually press the power button during the styling process as well as hold the cool shot button down,” Ms Nyeow stated. In addition, the gadget’s self-wrapping barrels and personalised presets reduce handbook efforts by customers.

“Hair gets wrapped automatically, even without the user feeding a hair tress to the barrel,” she added. “The personalised curling sequence simplifies usage and allows users to tailor their styling experience without needing to hold multiple buttons down.”

Ms Smith stated she hopes extra corporations observe Dyson’s instance, even when inclusivity isn’t their place to begin.

“Inclusion should be the standard, not an afterthought,” she says. “Beauty and personal care are a huge part of people’s confidence and self-expression, but for too long, brands have overlooked the needs of disabled consumers. That’s how innovation truly meets our needs.”

At Dyson, accessibility stays a significant space of continuous analysis. “Although we do not have immediate plans to integrate voice or gesture controls into beauty tools, our research teams are investigating how emerging technologies could be incorporated in the future,” Ms Nyeow says.

Growing market with untapped potential

Assistive know-how is a quickly rising sector targeted on enhancing the standard of life for folks with disabilities or age-related limitations. It consists of merchandise, units, and software program that assist customers in performing on a regular basis duties, from communication and mobility to private care and digital entry.

The international assistive know-how market is projected to succeed in $41 billion by 2033, from $26.8 billion in 2024, in keeping with market analysis firm Imarc Group. Much of this progress comes from specialised corporations targeted on well being care, mobility, and communication.

For instance, Sweden’s Tobii Dynavox Global develops eye-tracking and speech-generating units for folks with neurological situations. The US firm Ekso Bionics develops wearable exoskeletons that allow people with paralysis or mobility impairments to stroll once more. Aira Technologies is one other innovator, providing real-time visible help by way of good glasses for people who find themselves blind or visually impaired.

Mainstream manufacturers like Dyson, L’Oréal, and Microsoft are contributing to the area. Their consumer-first improvements, whereas not at all times designed with incapacity in thoughts, are proving to be inclusive by default, exhibiting that accessible design can have probably the most important affect when it’s constructed for everybody.

Innovative make up

L’Oréal’s HAPTA, an modern lipstick applicator for folks with restricted hand or arm mobility, is an instance.

With its launch in January 2023 on the Consumer Electronics Show (CES) in Las Vegas, L’Oréal put inclusive design on the centre of innovation.

The gadget makes use of sensors and gyroscopic know-how to stabilise movement, serving to customers apply make-up with out requiring a full vary of motion.

According to an organization assertion, HAPTA was developed to satisfy the wants of an estimated 50 million folks worldwide who dwell with restricted motor expertise. This situation could make each day duties, equivalent to making use of make-up, particularly troublesome.

The hand-held applicator incorporates know-how initially developed by Verily to stabilise utensils for folks with mobility impairments, now tailored to magnificence routines.

“Inclusivity is at the heart of our innovation and beauty tech strategy,” Barbara Lavernos, the corporate’s deputy chief govt accountable for analysis, innovation, and know-how stated in an announcement on the launch.

HAPTA options customisable attachments and built-in good movement controls to extend vary of movement and ease of use.

It contains a magnetic rotating head that gives 360 levels of rotation and 180 levels of flexion, enabling customers to save lots of most popular positions for future use.

“With HAPTA, we are going one step further by making beauty more accessible to use because everyone should have equal access to it,” Françoise Lehmann, Lancôme international model president, stated on the time.

Gaming for all

In the gaming world, Microsoft’s Xbox Adaptive Controller has turn out to be a number one instance of how mainstream tech can ship highly effective accessibility.

Designed for gamers with restricted mobility, the gadget options outsized buttons and a number of enter ports that hook up with customized equipment, together with foot pedals, switches, and sip-and-puff methods.

“The goal of the Xbox Adaptive Controller is to remove that barrier. We strive to make Xbox the most accessible gaming platform on the market,” Microsoft stated in its truth sheet on the gadget. “The Xbox Adaptive Controller provides a much-needed, simple, and affordable solution for gamers with limited mobility.”

Dana Alomar was a member of the 2025 UAE judging panel for the James Dyson Award, which recognises design and engineering options.