Danish way of life model Flying Tiger Copenhagen opens first Singapore retailer at Bugis+

SINGAPORE – Danish way of life model Flying Tiger Copenhagen, identified for its vibrant and inexpensive merchandise for the house and workplace, has opened its first Singapore retailer at Bugis+ on July 28.

Packed with toys, video games and devices, in addition to leisure, dwelling and kitchen merchandise, the 157 sq m area sits on the mall’s second ground.

It is comparable in spirit to way of life retailers corresponding to Australian model Typo and Chinese label Miniso. A cross between Swedish dwelling retailer Ikea and Japanese client retailer Daiso involves thoughts, as Flying Tiger Copenhagen showcases a Scandinavian design sensibility in its on a regular basis merchandise.

Most gadgets within the Singapore retailer are priced beneath $20. The most costly is a $45 skateboard, whereas foam water weapons are priced at $2. 

To have a good time the opening, the model is internet hosting an interactive pop-up on the Bugis+ atrium from Aug 1 to three, that includes mini video games, a spin-the-wheel station and prizes up for grabs. 

The Singapore retailer is the model’s newest step in its Asia-Pacific enlargement, which kicked off with Indonesia and the Philippines in 2023, adopted by Australia and Vietnam in 2024. 

Concurrently, the model’s first Malaysian retailer opened its doorways in Johor Bahru’s Aeon Mall Tebrau City on July 28.

The Asia-Pacific shops function beneath a franchise mannequin, with Indonesian way of life retailer PT Mitra Adiperkasa Tbk (MAP) managing the shops in Indonesia, Malaysia and Singapore.

The retailer’s vary attracts from the identical product catalogue of its dwelling shops in Denmark, and are made by the identical factories, principally in China.

Mr Martin Jermiin, chief govt of Flying Tiger Copenhagen, tells The Straits Times: “Since joining Flying Tiger Copenhagen as CEO in 2019, I’ve had the privilege of leading the brand through a transformational phase of global expansion. Singapore represents a pivotal market in our Asian expansion strategy.”

“Our mission is ‘a richer life doesn’t cost a fortune’. We strive to bring a sense of surprise and joy into every store visit by providing our customers with a broad, compelling assortment of everyday essentials combined with ever-evolving, inspirational new offerings,” he provides. 

The model started as a flea market stall within the late Nineteen Eighties, with the primary bricks-and-mortar retailer opening in Copenhagen in 1995, the place each merchandise was priced at 10 Danish kroner (S$2). 

A ten kroner coin is named a “tier” in Denmark – which has similarities to the Danish pronunciation of “tiger”. In this mild, the primary retailer took the moniker of “Tiger”, and subsequent shops continued to be generally known as “Tiger” till 2016.

The title was then formally modified to Flying Tiger Copenhagen, because the Tiger title had not been usable in sure markets. As at 2025, it has greater than 1,000 shops in 39 markets.

ST highlights chosen merchandise that buyers can discover at its Singapore retailer. 

Cactus Scissors ($8): What seems to be like a cactus figurine is definitely a practical accent: a storage stand for a pair of scissors.

2. Soap bubble machine ($15): This shark-shaped cleaning soap bubble machine can be a success at any playground or birthday celebration. Bonus: It doubles as a cute piece of dwelling decor.

3. Seashell cleaning soap dispenser ($9): Make hand-washing extra enjoyable with this clamshell-shaped cleaning soap dispenser in a deep royal blue.

4. Ombre vase ($3): House your flowers in an equally vivid vessel, which has fluted glass detailing.

5. Self-care journal ($10): Make self-care a behavior with this journal embellished with cherry motifs.

6. Cherry cushion ($12): If you will have been becoming a member of the hordes in accumulating food-themed plush toys, these cherry cushions can be a candy addition to your assortment.

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