Premium Members, click on right here to entry this interview within the premium space
Kenny Martin of www.thestudiodoctor.co.uk is somebody I’ve been listening to about behind the scenes for some time now — particularly from photographers within the UK.
Known as The Studio Doctor, he’s a portrait photographer and mentor primarily based in Scotland. He’s been taking pictures professionally because the ‘80s, launched one of the UK’s first totally digital portrait studios, and now travels throughout the UK, Ireland and Europe serving to studios develop, pivot, or get again on observe.
He’s not huge on self-promotion — you gained’t discover a large on-line presence — however discuss to anybody who’s labored with him, and so they’ll let you know: Kenny’s the actual deal. No fluff, no gimmicks, simply trustworthy recommendation and stable outcomes.
It was Susan Renee, from final week’s episode, Premium Member and incredible pet photographer, who first reached out and stated:
“Kenny tells it how it is. You’d love speaking with him.”
In this interview, Kenny shares his ideas and concepts on constructing a sustainable images enterprise by specializing in revenue over hype.
Here’s some extra of what we lined within the interview:
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Why revenue issues greater than turnover (and tips on how to cease chasing the unsuitable quantity)
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The 7 components of your consumer journey you need to get proper — from first enquiry to last sale
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How one good shift to wall artwork tripled the studio’s common sale
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Could you be unknowingly filtering out your greatest shoppers?
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The old-school gross sales device that also works: telesales finished the appropriate method
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How a easy pram store promo crammed the calendar and boosted bookings
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Still leaning on Facebook advertisements? These confirmed promo concepts work higher (and value much less)
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The £14.4k teaching provide that become a 15-year images enterprise
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Why smaller, less complicated studios are the trail to revenue and steadiness
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Want to double your gross sales? It begins earlier than the shoot, not after
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Why copy-paste enterprise plans fail — and what to give attention to as an alternative
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The actual numbers try to be monitoring (that the majority photographers ignore)
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How consumer schooling builds belief, boosts gross sales, and results in higher referrals
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Think you don’t want a coach? Why that may be costing you greater than you realise
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What your sluggish season and quiet inbox are literally telling you
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From in-person to on-line: how Kenny’s pivot made teaching extra accessible
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The one query to ask earlier than launching your subsequent promo
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The “family feel” of long-term teaching — and the way deep assist brings deeper outcomes
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Emails going nowhere? Try a fast textual content or private video to re-engage leads
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Why your subsequent huge promo win might come from a child expo or charity collab
What’s on Offer for Premium Members
If you’re on the fence about changing into a premium member, be a part of with the $1 trial in the present day and get entry to the FULL interviews every week, a incredible again catalogue of interviews, and have ALL future interviews delivered robotically to your telephone or pill.
Plus, particular member-only interviews.
Literally, each single considered one of my studios, Andrew, who had been doing weddings earlier than I began, had been determined to cease the weddings after about two years, as a result of they realized how essential and the way far more cash was to be made in portraiture proper now. – Kenny Martin
You’ll additionally obtain entry to the members-only Secret Facebook Group, the place you may join with different Premium Members and interview visitors to assist, assist and encourage you to take concepts you hear in every episode and put them into motion. The group additionally has FB dwell video tutorials, role-play, and particular dwell interviews. You is not going to discover extra pleasant, motivated, caring and sharing photographers on-line.
Seriously, that is not all.
I believe small is gorgeous. So I’m actually not that all for what the turnover is. I’m extra all for what sort of revenue that’s for these guys on the finish of the day. – Kenny Martin
In addition to every part above, you may get entry to directions on forming or becoming a member of a MasterMind Group with different premium members. These teams are tremendous motivating, make you accountable, and construct friendships with different professional photographers with motives much like yours – to construct a extra profitable images enterprise.
What is your huge takeaway?
Following this interview, I’d like to know in case you’re taking something from what Kenny shared. Is there one thing you heard that excited or motivated you to the purpose the place you thought, yeah, I’m going to do this! If so, depart your ideas within the feedback beneath; let me know your takeaways and what you propose to implement in your online business primarily based on what you heard in in the present day’s episode.
Without a doubt, in case you’re not telephoning, if you do not have a construction to phone these individuals, you ain’t going to succeed. It is completely essential to the success of the companies. It actually is. – Kenny Martin
If you will have any questions I missed, a selected query you’d prefer to ask Kenny, or a option to thanks for approaching the present, be happy so as to add them within the feedback space beneath.
iTunes Reviews and Shout-outs
I test for any new iTunes or Google critiques every week, and it is at all times a buzz to obtain these… for a number of causes.
Firstly, it is affirmation that I’m heading in the right direction with the interviews and that they’re serving to you enhance your images enterprise. That’s superior!
Secondly, iTunes and Google are essentially the most vital podcast search engines like google, and your critiques and scores assist different photographers discover PhotoBizX. More listeners imply extra interviews and, in the end, a greater present.
I’ve received a quite simple philosophy, and that is, “Give them a chance.” Right? Give them a suggestion. Give them an opportunity. – Kenny Martin
If you will have left a assessment prior to now, thanks! If you have not and also you’d prefer to, head to or You can depart some trustworthy suggestions and a ranking, which can assist me and the present. I’ll be sure you thanks on the present and add a hyperlink to your web site or weblog in case you let me know the URL of your web site and your title.
Alternatively, in case you’ve left a assessment for PhotoBizX and are in search of extra backlinks to assist your website positioning, leave a review for the new Photography Xperiment Podcast. Email me your key phrases or phrases and the place you need me to hyperlink them.
For me, success is not decided by how a lot turnover you have received and the way huge your home is. It’s about your psychological well being, your aspirations, the kind of enterprise that you really want and the way a lot revenue you are going to have on the finish of the day to get pleasure from yourselves. – Kenny Martin
Another nice option to get a backlink to your website is to ship a video testimonial. It would not should be fancy, and your telephone can be good. Click document and inform me how PhotoBizX has impacted you and your images enterprise.