Doechii Multiplies Magic in Samsung’s Fold7 Grand Finale

Samsung’s star-studded launch of the Galaxy Z Fold7 and Z Flip7 reached a climactic fever pitch with the discharge of its ultimate movie starring the one and solely Grammy Award-winning artist, Doechii. Directed by Kasra Farahani of Chromista and shot by cinematographer Markus Förderer, the marketing campaign artfully portrays the limitless inventive prospects that unfold when working with a tool that’s highly effective, clever, but moveable. Previous iterations of this product launch movie characteristic different noteworthy creatives, Dylan Efron and Jaden Smith, thriving in lanes they paved themselves. Naturally, the inimitable Doechii is an artist charting a course into new territory for music—and she or he’s doing it with a Samsung Galaxy Z Fold7 in her pocket.

Shot in a depthless white cyclorama studio, the infinite expanse of the set allowed for exact choreography between product and expertise to seize the visible metaphor on the coronary heart of this thrilling marketing campaign—with the Samsung Galaxy Z Fold, imaginative individuals like Doechii can turn out to be extra themselves (on this case, actually). The witty lyricist and performer dives deep right into a self-narrated stream state alongside the brand new Samsung telephone in all its varieties: flexed, folded, and open huge. With every new inventive pathway and telephone configuration, a brand new self seems, with a doubled model of Doechii showing in body—as a result of extra isn’t further; it’s important. Kasra labored in excellent alignment with the basic and minimalist aesthetic to create an iconic visible language that matches the Galaxy Z Fold 7’s seamless incorporation into the impressed and visionary lives of its potential customers. Portrayed in muted metal tones with tender shadows, the set additionally seems infinite and timeless, denoting the limitless potential of Samsung’s newest smartphone.

On directing the marketing campaign, Kasra Farahani stated, “Directing this trilogy of films for the Galaxy Z Fold 7 was more than just a commercial endeavour—it was an exploration of how technology expands the boundaries of spontaneous creativity and imagination. With Jaden Smith, Dylan Efron, and the inimitable Doechii each anchoring a unique narrative, we set out to reflect the multifaceted nature of human creativity that this device enables. Cinematographer Markus Förderer was a crucial partner in conceptualising how to translate these thoughts into images. The Bolt motion control arm became an extension of our curiosity—allowing us to choreograph thought itself in space and time. I’m deeply grateful to the visionary minds at Samsung, Cheil, and to my exceptional producing partners at Chromista for making this journey possible.”