As AI image-generation instruments proceed to rise in reputation, award-winning Western Australian photographer Simon Westlake has teamed up with AT Creative to launch a provocative new marketing campaign, AI vs SI EYE. The initiative is a well timed reminder to each creatives and purchasers that the human eye – and the precise intelligence behind it – nonetheless has a definite benefit over AI in terms of capturing authenticity and the nuances of actual life.
The marketing campaign places Westlake’s talent and intuition as a photographer straight up in opposition to one of the extensively used AI picture mills available on the market. Using a number of his favorite latest photographs as reference, AT Creative Director Andrew Tinning ‘briefed’ Midjourney to recreate the identical moments.
“The results spoke for themselves,” mentioned Tinning. “Aside from the missing fingers and the occasional human body blending awkwardly into a car body, there was just no comparison. Simon’s work captures the humanity, the emotion, and the unpredictability of the moment in a way AI simply can’t replicate. So needless to say, there was one clear winner on the day.”
AI vs SI EYE will likely be showcased throughout Simon’s social platforms and shared with purchasers and business creatives to spark dialog across the function of human creativity in a quickly altering digital panorama.
“This isn’t about dismissing AI,” Westlake added. “It’s a powerful tool and it has its place. But real photography has soul. It’s about connection, timing, and seeing something that isn’t immediately obvious.”
“And that’s the difference,” mentioned Tinning. “AI can process, but only the human eye can truly see.”