Doja Cat Mocks Sydney Sweeney’s Viral American Eagle Marketing campaign

Doja Cat has entered the chat.

The performer posted a TikTok on Monday evening mocking Sydney Sweeney‘s supply of her dialogue in a brand new denims advert for American Eagle, a marketing campaign that has impressed a swirl of on-line controversy.

“Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color. My jeans are blue,” the rapper recites within the now viral clip that options Doja Cat utilizing an exaggerated backwoods-style accent. It has been seen practically 10 million occasions as of press time.

The clip offers extra oxygen to on-line discourse concerning the marketing campaign, which has largely discovered a house on TikTok the place it has hosted numerous creators weighing in about whether or not it’s only a innocent but enjoyable play on phrases, “great genes” versus “great jeans,” or if the advert has some secret nefarious that means.

Because Sweeney has blonde hair and blue eyes, customers have claimed that the advert is designed to advertise eugenics or is a refined nod to Nazi propaganda. “It is one of the loudest and most obvious racialized dog whistles we’ve seen and heard in a while,” alleged a girl on TikTok with 400 followers who has posted a number of movies on the topic together with one with 1.4 million views.

Countless others have dismissed the backlash by chalking it as much as fake outrage from a technology that’s too on-line and, because of this, searching for offense the place none exists. “The hate is exhausting,” wrote a consumer on TikTok within the feedback part of a video posted by LaKeisha Hebert who shared, “Y’all are mad at Sydney Sweeney because she’s white, she’s blonde, she’s blue-eyed and she looks good. I am DEI’d out.”

American Eagle has not commented nor has Sweeney.

Sweeney stays one in every of Hollywood’s most in-demand stars. After breaking out on Euphoria, she went on to star in The White Lotus, reverse Glen Powell in Anyone But You, Madame Web and Eden. She acquired raves for her performances in Reality and Immaculate, and she or he most just lately starred reverse Julianne Moore in Echo Valley. She subsequent stars reverse Halsey in Americana, reverse Amanda Seyfried in The Housemaid and as boxer Christy Martin in Christy.

She’s been hustling on model offers as nicely, some which have, just like the American Eagle marketing campaign, landed with some controversy. Earlier this summer season, she bought her literal bathwater as a part of a cleaning soap method for Dr. Squatch. She additionally has offers with Armani Beauty, Miu Miu, Laneige, HeyDude, Bai, Baskin Robbins and Ford. She is reportedly launching a lingerie model backed by Jeff Bezos and Lauren Sanchez, per Puck. Seemingly because of the American Eagle brouhaha, Sweeney’s model companion, Baskin-Robbins, has shut down feedback on TikTok posts that includes the actress.