Internet’s Favorite Mum Lyn Calms Kitchen Chaos with EveryPlate Deliveries

Fuss-free meal equipment supply service, EveryPlate, has tapped the web’s favorite mum, Lyn (aka Mel Buttle), because the face of its newest model PR marketing campaign.

Launched throughout social, influencer, earned and paid channels, EveryPlate’s Fuss Free Dinners marketing campaign is driving buzz and engagement nationally.

Led by We Are Different, the marketing campaign attracts on new analysis revealing Australia’s FoodTok fondness has left our kitchens and wallets simmering with remorse. Nearly half of Aussies (43%) have blown as much as $200 on kitchen gizmos that at the moment are gathering mud. One in two (47%) remorse buying pointless foodie devices they noticed on-line.

EveryPlate’s new Fuss Free Dinners marketing campaign with Lyn encourages Aussies to calm the kitchen chaos with fewer utensils, fewer substances and fewer worries – choosing EveryPlate’s easy and scrumptious meals as a substitute.

​Chloe Painter, director of brand name advertising at EveryPlate, stated, “Earlier this year we re-launched EveryPlate with a new mission – to deliver simple, delicious meal kits without the extra fuss, while showing up in louder, prouder, and more direct ways.

Our Fuss Free Dinners campaign brings to life the absurdity of over-complicated mealtimes. We want Aussies to realise that they don’t need all the fancy gadgets and gizmos to create a delicious dinner. With EveryPlate, they can get crowd-pleasing meals delivered to their door and cooked in just four steps – it’s mealtime with real simplicity, and something the whole family can enjoy.”

Founder and director at We Are Different, Stuart Terry, stated, “The campaign is unashamedly simple – leveraging a consumer truth in a meaningfully different way with the right influencer voices and content to drive buzz and engagement across channels. Mel’s iconic Lyn character was the perfect talent for the campaign. Her humour and community is the perfect platform to position EveryPlate as the brand who makes dinnertime simple, delicious and fuss-free.”