Launch of SGSecure Social Experiments Web Series “What Would You Do When Terror Strikes”

1. As a part of efforts to lift public consciousness and equip Singaporeans with the information to behave decisively in emergencies, the Ministry of Home Affairs (MHA) has launched an edutainment net collection titled “What Would You Do When Terror Strikes”. Hosted by Joakim Gomez, this three-episode collection goals to teach viewers on how one can reply successfully and safely throughout a terror incident, reinforcing SGSecure advisories similar to “Run, Hide, Tell” and “Press, Tie, Tell”, in addition to the significance of group vigilance. 

About the Web Series

2. The first episode of the online collection will premiere on the MHA YouTube channel on 30 July 2025, Wednesday. The subsequent two episodes might be launched in subsequent fortnights, on 13 August and 27 August 2025 respectively.

3. The first episode exhibits eight native social media influencers^[1], paired into 4 groups, who have been confronted with a simulated armed intruder assault in a office setting. The groups should react instinctively to the unfolding occasions round them, testing their skill to remain calm below strain and information of what to do below such conditions – similar to maintaining out of hurt’s approach, serving to others, and alerting the authorities. 

4. The two different episodes have been created utilizing footages from two managed social experiments that MHA had performed within the heartlands in mid-June 2025 to grasp the extent of public vigilance and response to terror threats. 

5. The second episode focuses on the social experiment held at Our Tampines Hub (OTH), the place a suspicious unattended baggage was left at a excessive visitors space, and gives observations on how the general public responded to a possible menace that could possibly be simply missed in at this time’s fast-paced setting. The third episode focuses on the social experiment that befell on the carpark subsequent to Bishan Community Club (CC), with a automobile bomb simulation. 

6. Each episode is accompanied by a panel of professional commentary to contextualise and supply insights to the responses of the social media influencers and public. The panel, which comprised representatives from the SGSecure Programme Office, Home Team Psychology Division, and Singapore Civil Defence Force, additionally gives sensible recommendation grounded in SGSecure advisories – similar to how one can assess threats, evacuate safely, administer fundamental first assist, or notify the authorities promptly. These insights break down behaviours captured on movie whereas empowering viewers with the correct mindset and information, ought to they discover themselves in the same scenario.

Details of the Social Experiments

7. MHA performed the 2 social experiments at OTH and on the carpark beside Bishan Community CC on 10 and 13 June respectively. 

8. The first social experiment concerned a dummy Improvised Explosive Device (IED) hidden in a baggage at OTH, and was performed in two levels throughout peak lunch and dinner hours (with every stage lasting 2.5 hours).

(a) During Stage 1 (from 11.45am to 2.15pm), an actor who was dressed suspiciously positioned a baggage with tell-tale indicators of a hid IED beside a potted plant situated in entrance of the doorway/exit to the carpark and POSB ATM at Basement 1. 

(b) During Stage 2 (from 5.15pm to 7.45pm), the identical suspicious-looking baggage, this time with a visual blinking purple mild, was positioned at a pillar in entrance of 7-Eleven at Level 1.

9. Similarly, the second social experiment involving a automobile loaded with empty fuel cylinders on the carpark beside Bishan CC was performed in two levels throughout peak lunch and dinner hours (with every stage lasting 2.5 hours). 

(a) During Stage 1 (from 12.15pm to 2.45pm), the suspicious-looking automobile was parked haphazardly beside a sheltered walkway (connecting Bishan CC to HDB Blk 197).

(b) During Stage 2 (from 5.00pm to 7.30pm), fuel cylinders have been positioned visibly protruding out of the automobile boot, and smoke was emitted from the automobile boot periodically.

Findings of Social Experiments

12. The findings level to clear alternatives to strengthen our group’s vigilance and response to potential safety threats. MHA will proceed to accomplice the group intently to deepen outreach efforts below the SGSecure motion. At the identical time, we encourage members of the general public to remain alert to their environment and play an energetic position in maintaining our shared areas protected. Everyone has an element to play in constructing a robust, vigilant and ready group.