Pauly Cotodama Lyric Speaker Collaboration

It’s the yr 2000, you’ve saved up sufficient pocket cash to buy Hybrid Theory. You unwrap the CD and place it in your “Jog-Proof” Sony Walkman. As you discover a seat on the bus house, you press play; “Papercut” begins taking part in, and also you open the CD booklet to an nearly monochromatic portfolio of graffiti and track lyrics, “Why does it feel like night today? Something in here’s not right today.” Over the subsequent month, you hearken to nothing however Linkin Park’s debut studio album, studying the album booklet like a bible: memorizing, uncovering, connecting with the late Chester Bennington’s troubled childhood — gone had been the times.

Today, with the convenience and accessibility of music streaming, it’s uncommon to seek out the identical reference to music, the place artists’ high hits come and go like clouds, non-released tracks get misplaced in a music graveyard we boast as infinite streaming libraries, and the tales woven into lyrics are by no means heard. But what if we might save a few of that? What if there was a strategy to mix a tradition now misplaced into our every day lives? If our unconscious may very well be inspired to hearken to music like we might when studying a e book or watching a film: to pause, focus, and get misplaced within the track.

Now think about a world the place your favourite track doesn’t simply fill the air, but in addition paints an image proper earlier than your eyes. A world the place the gadgets in your house aren’t simply devices, however dwelling items of artwork that reply to your temper and your music. Such is the progressive spirit of Cotodama, whose identify is made up of “koto” (phrases) and “dama” (spirit), a Japanese perception that phrases possess a type of non secular energy. They are a small, aspirational Tokyo-based inventive tech firm that actually makes music seen, blurring the traces between artwork, design and their cutting-edge “Lyric Sync Technology,” the place lyrics float and dance in a field, completely in sync with the beat of a track.

Cotodama’s audio system are outfitted with a world-first superior engine that “automatically estimates the impression space based on the lyrics” after which shows them with “optimum motion graphics and fonts.” So, if the lyrics are calming, they’ll seem in soothing movement. If the melody is uplifting, the visuals can be dynamic. This expertise interprets the emotional core of music into a visible language, and transforms passive listening into an lively, multi-sensory journey. And on the coronary heart of this new frontier stands a collaboration that merely is sensible, with the untamed artistry of Pauly Bonomelli.

Pauly, also referred to as “himumimdead,” is an Australian-born free spirit who really seeks to stay life to the fullest — and his autobiographical artwork is a by-product of that philosophy. Having lately considerably left the fabric world behind and moved his homebase to Brazil, Pauly walks the stroll, simply as a lot as he talks the discuss. His artwork is uncooked and trustworthy, it embraces imperfection, and is rooted in tales for days.

“I was working for Ksubi in Australia when A$AP Rocky walked into my workshop space — I didn’t know it was him at the time — and we just bonded right then and there,” recollects Pauly. “After which I met Bari, and when they launched VLONE, they invited me to help with the brand’s activations and murals. Years later I went on to meet Rihanna as well, and it’s crazy seeing Rocky then and now, where he’s fully into responsible dad-mode. It’s beautiful.”

Often misunderstood, Pauly, whereas chronically enigmatic and sometimes perceived as snooty and rebellious on social media, is really essentially the most down-to-earth, good-hearted human being whose affect is something however chaotic, albeit not all the time the simplest to lock down — “I will always be there for a friend, if you can catch me, that is,” says the nomadic, self-proclaimed tech illiterate.

It’s additionally in all probability his moniker “himumimdead” that’s so indifferent from the precise particular person. “In all honesty nicknames like that were the trend when the internet was just starting out. One of those crazy decisions I made for my handle, which could just as easily have been something like “pauly6969.” I might change it if I might, however extra so as a result of folks all the time affiliate it with its morbid which means, when actually it was simply one thing I used to say to my mum to magnify how burned out I used to be working in Sydney, ‘Hi mum, I’m useless.’”

Back then, Pauly spent years immersed within the vogue trade, however his true ardour was in artwork, which he all the time did “for fun” till he finally discovered a strategy to carry each worlds collectively. His portfolio is various: from conventional canvases and paper to huge murals, patchwork denim and T-shirts, and even immersive installations which have popped up in all places from Australia to Europe, China, and the US. Not to say celeb endorsements from the likes of the A$AP crew and Kanye West (earlier than he modified his identify to Ye), whose recognition of his intrepid and progressive artwork completely aligns with a tech product that goals to be greater than only a system.

Cotodama audio system should not your typical polished, high-end system. While they do embrace a minimalist design, it’s only to behave as a canvas for the music and the artwork. For Pauly x Cotodama, three distinct modes greatest illustrate this: First, there’s the “Pauly Font” mode, which is actually Pauly’s personal handwriting that has been tailored into lyrics on the digital show. Second is the “Instrumental Mode,” when there aren’t any lyrics, that’s when Pauly’s psychedelic art work is visualized in response to the track. And lastly, there’s the “Standby Mode,” which equally shows his artwork in an ambient approach the place “the performance is designed to provide catharsis,” suggesting an immersive and evocative expertise.

This collaboration is much from an artist simply slapping their identify on a product. It is the symbiotic relationship that’s Cotodama and Pauly, two disruptors that evoke reminiscence and emotion by means of their respective mediums. It is Cotodama personalizing the music listening expertise, reworking their speaker right into a conduit for introspection and storytelling. And it’s Pauly taking that moldable canvas to share excerpts of his life’s journey, reworking one’s listening right into a dynamic, visible efficiency.

The Pauly x Cotodama speaker is available in a restricted version run of 40 distinctive models, the place all models make up Pauly’s full art work for this collaboration, and every speaker will set you again a cool $2,200 USD earlier than tax. Available now on Cotodama’s website.