ESPN hires Katie Feeney for brand spanking new way of life function

Katie Feeney is bringing her 14 million social media followers to ESPN as a sports activities & way of life content material creator.

The latest Penn State graduate will create content material throughout ESPN’s social and digital channels, in addition to make appearances on a number of studio exhibits, together with “Sunday NFL Countdown,” “Monday Night Countdown” and “College GameDay,’” ESPN said Monday in a press launch.

“Feeney will bring her signature first-person, lifestyle-driven approach – a blend of on-site access, fashion, and culture – to fans,” the community mentioned within the launch.

Feeney, who has 7.6 million followers on Snapchat and 1.2 million Instagram followers, introduced the information with an Instagram video that featured her catching a soccer whereas on the “Get Up” set in New York.

“Hey do you have a microphone I can borrow? I may need it this season,” Feeney mentioned within the joint put up with ESPNPR. “How about a football?” (Cue the catch).

Feeney graduated from Penn State with a bachelor’s diploma in June.

She signed with CAA for illustration in January.

“From capturing Penn State games on the sidelines to now joining the biggest platform in sports, this journey has been incredible,” Feeney mentioned. “I grew up watching ‘SportsCenter’ with my family, and I’m proud to now be part of the storytelling that brings ESPN to millions of fans around the world.”

It’s one of many newest strikes in ESPN’s quest to attraction to youthful shoppers and lean into social media.

Feeney is among the prime influential creators within the sports activities area.

In February, she teamed up with Fever celebrity Caitlin Clark and Gatorade for a contest in soccer drills.

She coated Super Bowl 2025 in New Orleans.

In 2022, Feeney turned the first-ever social media correspondent for an NFL crew, the Washington Commanders, and YouTube invited her to be an official correspondent at Super Bowl LVI that 12 months.

Feeney has coated the Oscars, appeared on Fox Sports’ “Big Noon Kickoff,” in addition to ESPN’s “ESPY Awards.”

She has labored with manufacturers together with Google, T-Mobile, Truist, and extra.