ESPN Indicators Katie Feeney as Sports activities and Way of life Content Creator

As a part of its dedication to driving progress and innovation throughout digital and social platforms, ESPN has signed Katie Feeney—a sports activities and way of life content material creator with greater than 14 million social media followers— to create content material throughout ESPN’s social and digital channels.

The latest faculty graduate will contribute day by day to ESPN’s social and digital efforts, together with main a refreshed strategy to SportsCenter on Snapchat, which reaches over 9 million subscribers. In addition, Feeney will ship vertical short-form video content material designed for an enhanced ESPN App expertise launching in early fall. Overall, her work will complement ESPN’s present roster of creators who concentrate on real-time, social-native storytelling.

In addition to her position with ESPN Social, Feeney will make appearances on a number of of ESPN’s premier NFL and faculty soccer studio reveals, together with Sunday NFL Countdown, Monday Night Countdown and College GameDay. Feeney will convey her signature first-person, lifestyle-driven strategy – a mix of on-site entry, trend, and tradition – to followers.

“From capturing Penn State games on the sidelines to now joining the biggest platform in sports, this journey has been incredible,” stated Feeney. “I grew up watching SportsCenter with my family, and I’m proud to now be part of the storytelling that brings ESPN to millions of fans around the world.”

“Katie has built an impressive and authentic connection with sports fans by blending access, personality, and Gen-Z culture in a way that feels fresh and engaging,” stated Kaitee Daley, ESPN Senior Vice President, Digital, Social and Streaming Content. “Her perspective and creativity are a perfect match for how we’re reimagining coverage to meet fans where they are, and we can’t wait to see the energy she brings to ESPN’s daily coverage and live event moments.”

A graduate of Penn State University, Feeney has shortly emerged as one of the vital influential creators in sports activities media. In 2022, she turned the first-ever social media correspondent for an NFL workforce, the Washington Commanders, and has since coated every little thing from the Super Bowl to the Oscars. Her behind-the-scenes entry and private storytelling have cultivated a loyal following throughout TikTok, Instagram, Snapchat, YouTube and extra.

ESPN Digital & Social continues to set the usual because the No. 1 U.S. digital sports activities property throughout each key metric and demographic, with document engagement pushed by its social media platforms and direct-to-fan content material technique. The addition of Feeney additional strengthens ESPN’s dedication to connecting with followers by means of modern content material and voices that replicate the intersection of sports activities and tradition.

All of ESPN. All in One Place. Coming this Fall.
This fall, for the primary time ever, ESPN will provide its full suite of networks and providers on to followers, together with an enhanced ESPN App that integrates sport stats, betting info, fantasy sports activities, commerce, multiview choices and a customized SportsCenter For You. Designed to present followers extra selection, flexibility and entry to all of ESPN, these new options and performance can be obtainable to all followers who watch on the ESPN App on cellular and linked TV units, whether or not they subscribe immediately or by means of a standard pay TV package deal. For extra go to the ESPN DTC Press Kit.

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Media Contact:
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Kevin.R.Ota@espn.com