Google right now used Apple’s Siri failure to lure clients to the upcoming Pixel 10 sequence, sharing an advert that calls out the delayed Apple Intelligence ‌Siri‌ performance.

With the spot, Google is shaming Apple for the misstep, suggesting Apple customers can purchase a Pixel 10 smartphone as a substitute.

If you purchase a brand new telephone due to a characteristic that is coming quickly…

But it has been coming quickly for a full 12 months…

You might change your definition of quickly. Or you can simply change your telephone.

At WWDC 2024, Apple confirmed off customized ‌Siri‌ options powered by ‌Apple Intelligence‌. When the iPhone 16 fashions launched, Apple used these ‌Siri‌ options to advertise the brand new smartphones, and listed the ‌Siri‌ performance as coming quickly.

Apple was not capable of ship customized ‌Siri‌ performance as deliberate, and earlier this 12 months stated that it might be delayed till 2026. Apple is now on monitor to launch ‌Apple Intelligence‌ ‌Siri‌ in spring 2026, a 12 months after it was presupposed to launch. The delay has led to upset clients and even class motion lawsuits for false promoting.

Google plans to unveil its new Pixel 10 smartphones later this month.

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