Japanese Gaming Market in 2025

• By platforms, Japan is the #2 console market on the earth (8% of worldwide income, 6.2% of viewers), the #3 cellular market (11.5% of income, 2% of viewers), and the #4 PC market (4.1% of income, 2.9% of viewers).

• The common Japanese cellular gamer spends 3 instances extra on cellular video games than UK individuals do. On console, the sample is reversed: regardless of the recognition of consoles in Japan, the typical British person spends extra on console video games. All of this displays the outcomes on the finish of 2024.

• The cellular section grew 5.2% YoY to ¥1.742 trillion. The PC market grew 16.2% to ¥240 billion. The console market declined 3.1% YoY to ¥525 billion, linked to weaker premium sport gross sales and the top of the Nintendo Switch lifecycle.

• Macroeconomic components performed a job. Due to the weakening yen, in greenback phrases, the Japanese market dropped 3.3% to $16.6 billion. Mobile fell 2.4% to $11.5 billion. Console declined 10.1% to $3.5 billion. PC market grew 7.8% YoY to $1.6 billion.

• Japan’s PC section has been rising sturdy since 2019, accelerated by the pandemic years. However, Newzoo expects progress to gradual from 2024–2027.

• By the top of 2024, 35 million Nintendo Switch consoles had been offered in Japan (70% market share). PlayStation held 14.4 million models (29%). Xbox: 0.76 million, 1% market share.

• 60% of Japanese players performed on PC and console up to now 6 months, lower than the U.S. (66%) and Europe (71%).

• YouTube (67%), LINE (62%), and X (59%) are the highest social platforms amongst Japanese PC/console players.

• RPGs, Battle Royales, and shooters are the preferred console genres in Japan. Despite a choice for single-player, aggressive multiplayer video games are additionally standard.

• Compared to UK players, the Japanese play fewer sports activities and sandbox video games.

• On PC, shooters, journey, and RPGs lead amongst Japanese gamers. Japanese players play some shooters genres on PC (Battle Arena / Battle Royale) a number of instances greater than British players do.

• On cellular, the highest genres are simulation, RPG, and journey. There’s some ambiguity round what’s included within the simulation section.

• Across all platforms, fantasy and science fiction are probably the most beloved settings for Japanese players.

• Super Mario, Pokemon, and Splatoon are the highest three console franchises for Japanese gamers. Among Western IPs, solely Minecraft, Fortnite, and Apex Legends made it to the listing.

• Among paid console releases within the final 3 years, 8 out of the highest tasks by participant numbers in Japan have been made by native builders, led by narrative-driven single-player titles. On PC, extra of the highest are co-op video games with just one home chief (Elden Ring).

• Apex Legends, Fortnite, and Rainbow Six: Siege are the main F2P console titles by person depend. On PC, the leaders are Counter-Strike 2, DOTA 2, and PUBG.

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