Huntsville Music Officer joins Gov. Ivey at signing of landmark leisure trade invoice

Published on August 4, 2025

Huntsville Music Officer Matt Mandrella joined Gov. Kay Ivey, Alabama Film Officer Meghann Bridgeman and legislative leaders in Montgomery on Thursday, July 31, for the ceremonial signing of Senate Bill 177, a landmark replace to Alabama’s Entertainment Industry Incentive Act of 2009.

The new legislation, which takes impact October 1, 2025, expands Alabama’s help of inventive industries by formally together with music albums as certified productions underneath the state’s leisure rebate program.

The laws additionally rebrands the Alabama Film Office because the Alabama Entertainment Office and will increase the general annual cap for leisure manufacturing incentives to $22 million, setting apart $2 million particularly for music albums.

Mayor Tommy Battle praised the invoice as an enormous win for Huntsville and Alabama’s rising music economic system.

“This legislation sends a strong message that Alabama is serious about supporting the music industry,” Mayor Battle mentioned. “From studios to songwriters, we have created an environment where talent can thrive. I appreciate the work of our state leaders and the influence of the City’s Music Officer in this milestone achievement.”

Mandrella, who leads the City’s efforts to help and develop Huntsville’s music ecosystem, mentioned the inclusion of devoted incentives for music is a game-changer.

“Music creators in Alabama now have access to the same types of production incentives that have long benefitted the film and television industries,” Mandrella mentioned. “It’s a giant step forward in empowering our state’s artists, producers, and record labels.”

To be taught extra about Huntsville’s music initiatives, go to HuntsvilleMusic.com.