Trump Praises ‘Republican’ Sydney Sweeney Amid Jeans Controversy

Donald Trump has weighed in on Sydney Sweeney within the wake of the viral controversy over her American Eagle denims advertising and marketing marketing campaign.

First, taking questions from reporters in Pennsylvania on Sunday, President Trump was requested about stories — unconfirmed by the Euphoria star — that she registered as a Republican final yr. Citing public information, The Guardian reported over the weekend that Sweeney registered with the GOP final June in Florida. Trump was elected to his second time period a number of months later.

“She’s a registered Republican?!” Trump requested, wanting shocked (video beneath). “Oh. Now I love her ad! Is that right? Sydney Sweeney … You’d be surprised how many people are Republicans. If Sydney Sweeney is a registered Republican, I think her ad is fantastic.”

Then on Monday, Trump added on Truth Social: “Sydney Sweeney, a registered Republican, has the ‘HOTTEST’ ad out there. It’s for American Eagle, and the jeans are ‘flying off the shelves.’ Go get ‘em Sydney!” Trump then slammed Jaguar for “a stupid, and seriously WOKE advertisement” and “woke singer Taylor Swift … She was booed out of the Super Bowl and became, NO LONGER HOT.” The president concluded: “The tide has seriously turned — Being WOKE is for losers, being Republican is what you want to be.”

Trump’s feedback — coming simply when it appeared just like the denims marketing campaign’s backlash was starting to fade — add a brand new and extra overtly political angle to the problem, with the star’s model doubtlessly being co-opted by right-wing leaders (Trump’s veep, JD Vance, has sounded off too, beneath). 

The information additionally follows American Eagle breaking its silence on the backlash over such advertisements with a press release that each stood by its marketing campaign whereas additionally pushing again on the protest narrative that the marketing campaign is racist for starring the blonde haired, blue-eyed Sweeney whereas making a pun about having good genes/denims.

“Sydney Sweeney Has Great Jeans is and always was about the jeans,” AE posted on Instagram Friday. “Her jeans. Her story. We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.”

AE’s inventory worth has ticked up because the announcement of the partnership with Sweeney. The marketing campaign itself has both been a blockbuster success or a PR trainwreck, relying on one’s standpoint (and gross sales numbers that — regardless of Trump’s declare that the denims are “flying off the shelves” — should not but publicly identified). Sweeney’s different latest model offers embody Armani Beauty, Miu Miu, Laneige, HeyDude, Bai, Baskin Robbins and Ford.

Last week, Vance sounded off in regards to the controversy and tried to tie the backlash to Democrat leaders — despite the fact that they reportedly haven’t mentioned a lot about this.

“My political advice to the Democrats is continue to tell everybody who thinks Sydney Sweeney is attractive is a Nazi,” Vance mentioned on the Ruthless podcast. “That appears to be their actual strategy. I mean, it actually reveals something pretty interesting about the Dems though, which is that you have a normal all-American beautiful girl doing like a normal jeans ad. They’re trying to sell jeans to kids in America and they have managed to so unhinge themselves over this thing. And it’s like, you guys, did you learn nothing from the November 2024 election?”

Sweeney has not responded to the uproar. She subsequent stars within the crime thriller Americana being launched this month and in December’s extremely anticipated adaption of the Freida McFadden bestseller The Housemaid.