ESPN hires Katie Feeney as sports activities and life-style content material creator

Katie Feeney, a current Penn State graduate with over 14 million followers throughout a number of social media platforms, reached an agreement with ESPN to create several types of content material for the corporate, the sports activities community introduced.

Feeney will reportedly play a significant position in ESPN Social, taking up their platforms, together with main the cost on the SportsCenter Snapchat account.

“In addition to her position with ESPN Social, Feeney will make appearances on a number of of ESPN’s premier NFL and school soccer studio exhibits, together with Sunday NFL Countdown, Monday Night Countdown and College GameDay. Feeney will carry her signature first-person, lifestyle-driven method – a mix of on-site entry, trend, and tradition – to followers,” the network said in a statement.

In 2022, Feeney became the first-ever social media correspondent for an NFL team, the Washington Commanders, and has since covered everything from the Super Bowl to the Oscars. Her audience includes a broad following across TikTok, Instagram, Snapchat, YouTube and more.

This is one among many main strikes that ESPN/Disney has made lately. The company announced that it’s going to additionally purchase the rights to NFL Network, NFL RedZone and different media property in trade for a ten% stake in ESPN.