The subsequent iPhone is sort of right here. With a September launch quick approaching, new iPhone 17 leaks are touchdown virtually day by day. If the rumours are true, we may very well be about to see Apple’s largest shake-up in years. As nicely as suggesting that every one 4 iPhone 17 fashions will obtain a radical redesign, the most recent leaks recommend some large upgrades to the iPhone 17’s digicam.
According to a new rumour, reportedly originating from a studio filming an advert for the upcoming smartphone, the iPhone 17 will acquire an 8x optical zoom, up from the 6x zoom on the 16 Pro and 16 Pro Max. It may additionally boast a second digicam management button on the highest right-hand nook of the handset, and will launch with a brand new pro-level digicam app that might compete with apps like Halide and Filmic Pro.
Apple can be anticipated to launch an iPhone 17 Air this 12 months, with leaks suggesting it may very well be simply 5.5mm thick. To protect battery life, Apple might also introduce silicon-anode battery tech. Matte finishes are additionally tipped to return throughout the total line-up, alongside upgraded 24MP entrance cameras. With speak of a foldable iPhone within the pipeline, Apple followers are counting right down to the iPhone 17. Here’s what we all know thus far.
Apple iPhone 17 launch date: When will the brand new smartphones launch?
It’s simple to foretell the discharge date for the iPhone 17. It was that Apple solely launched merchandise on a Tuesday, and whereas that’s modified to Mondays and Wednesdays for latest launches, its iPhone launches nonetheless occur each September like clockwork.
Apple virtually all the time broadcasts its new line of smartphones on a Monday, Tuesday or Wednesday within the second week of September. To provide you with an concept, the iPhone 16 was introduced on Monday 9 September 2024, the iPhone 15 on Tuesday 5 September 2023, the iPhone 14 on Wednesday 7 September 2022, and the iPhone 13 on Tuesday 14 September 2021.
Bloomberg’s Mark Gurman has also weighed in, suggesting the keynote will happen throughout the week beginning Monday 8 September, which is the week straight after Labor Day within the US – Apple’s conventional launch window. Apple tends to keep away from Fridays, and whereas Monday 8 September is a risk, Gurman says Tuesday 9 or Wednesday 10 is extra seemingly.
So, I’m anticipating Apple to unveil the iPhone 17 someday between 8 and 10 September, probably on Tuesday 9 September, with pre-orders going dwell on Friday 12 September. The iPhone 17 lineup may then be launched on Friday 19 September.
Apple iPhone 17 worth: How a lot may the brand new handsets price?
iPhone pricing rumours are by no means all that dependable. Every 12 months, leakers and analysts predict a worth hike, and yearly Apple tends to carry agency. But which may lastly change in 2025.
In May, The Wall Street Journal claimed that Apple was planning to raise iPhone prices later this 12 months. The tech large reportedly intends to attribute the hike to new options and design modifications, somewhat than tariffs, in a bid to keep away from political backlash.
In the identical month, Donald Trump threatened to impose a 25 per cent tariff on all iPhones manufactured outdoors the US. Apple has already shifted some manufacturing to India, serving to it keep away from earlier tariffs, however this newest risk may nonetheless have an effect on world pricing by the point the iPhone 17 launches.
As for specifics, Bloomberg’s Mark Gurman reported in March that the iPhone 17 Air, which is anticipated to interchange the Plus mannequin, will price the identical because the iPhone 16 Plus: $899 within the US and £899 within the UK. That may make it probably the most inexpensive of the brand new fashions, regardless of its slimmer design and potential battery trade-offs.
Apple iPhone 17 design and show
Majin Bu, a leaker with a combined observe file, claimed again in September 2024 that Apple was prototyping an iPhone with the amount and motion buttons unified into one single button. It may work equally to the capacitive digicam management button seen on the iPhone 16 Pro.
The largest design overhaul seems to be set to reach with the iPhone 17 Air. In March, infamous leaker IceUniverse claimed that the cellphone may very well be simply 5.5mm thick – thinner than any iPhone Apple has ever launched.
Apple analyst Ming-Chi Kuo stated final 12 months that it’s going to function only a single 48MP rear digicam in a brand new horizontal pill-shaped digicam bar, and unusually, Apple Track claimed in late April 2025 that it’s going to function a USB-C port that’s barely off-centre to accommodate the slimmer chassis. The gadget can be rumoured to function a 6.6in OLED show with ProMovement, Dynamic Island and Face ID.
As for the remainder of the vary, a really early rumour from Haitong International Securities analyst Jeff Pu, printed in May final 12 months, claimed that the iPhone 17, iPhone 17 Air and iPhone 17 Pro will use a fancy aluminium design as a substitute of the titanium body discovered on the 16 Pro. The 16 and 16 Plus already use aluminium, however the 16 Pro doesn’t. Pu did recommend the iPhone 17 Pro Max may preserve the titanium body, nonetheless.
It’s a downgrade in supplies that I’m hoping gained’t come to fruition, however one other report printed by The Information in September provides credence to the leak and suggests that every one 4 handsets may have an aluminium body. The report states that the iPhone 17 Pro and iPhone 17 Pro Max may also boast an aluminium higher again half, whereas the underside half will probably be glass, reportedly as a result of wi-fi charging doesn’t work with a metallic rear.
Again, it could be an enormous downgrade from the all-glass rear on the iPhone 16 Pro line proper now, relying on the way it’s applied. There may also be a bigger rectangular digicam bump, making the 17 Pro look extra like a Google Pixel. In December, a semiconductor insider shared a render of what the brand new body may appear like on X.
Jeff Pu claimed in his May 2024 report that, apart from the iPhone 17 Air, the iPhone 17 lineup will function the identical show dimensions because the iPhone 16. If true, which means the iPhone 17’s show will measure 6.1in, the iPhone 17 Pro will function the identical 6.3in show, and the iPhone 17 Pro Max will nonetheless measure 6.9in. Pu claims that the iPhone 17 shows will probably be extra scratch-resistant and boast a extra anti-reflective coating, however that hearsay has since been walked again resulting from reported manufacturing points.
One early 2024 rumour from The Elec, a media outlet specialising in Korean electronics, claims that the non-Pro fashions will obtain the Pro’s always-on show for the primary time and that they’ll additionally get ProMovement LPTO know-how, giving it a dynamic refresh fee.
Apple can be reportedly shifting the positioning of the Apple brand to take a seat decrease on the again of the iPhone 17 Pro to accommodate a brand new full-width digicam bar. This could be the primary main repositioning for the reason that iPhone 11. Leaked renders, shared by Bu in late June, recommend the redesign could centre the brand inside a glass cutout under the aluminium digicam bump, preserving wi-fi charging whereas altering how MagSafe equipment align. Accessory makers are reportedly already adapting their gear for this redesign, although it’s unclear if the inner magnet placement may also change.
Apple iPhone 17 colors
In April 2025, Majin Bu reported that Apple was testing a brand new sky blue colourway for the iPhone 17 Pro and Pro Max. However, that end now seems to have been reassigned.
According to a July report from Macworld, the identical sky blue is as a substitute anticipated to function on the iPhone 17 Air, reflecting a extra muted palette. Majin Bu additionally stated on 17 July that the sooner sky blue colourway has now been dropped and will probably be used on the iPhone 17 Air as a substitute.
On 20 June, Bu shared another leak suggesting that Apple was additionally testing two pastel purple and inexperienced colors for the bottom iPhone 17 fashions. Both had been reportedly nonetheless in rivalry on the time, however just one may make the ultimate lower. These may change a few of the iPhone 16’s brighter colourways, like pink or ultramarine.
More rumours about colors have continued to drop. In a July report, Macworld claims the bottom iPhone 17 will launch in black and white, carried over from the iPhone 16, in addition to metal gray, mild blue, inexperienced and purple, echoing Bu’s report.
The publication additionally states that the iPhone 17 Air may also are available in black and white, alongside a a lot paler sky blue and a tender gold end. The blue is reportedly even lighter than the usual mannequin’s, whereas the gold is described as a creamier tackle final 12 months’s desert titanium.
The iPhone 17 Pro and Pro Max are rumoured to return in black, white, gray (much like pure titanium), a darkish navy blue and a vibrant orange, impressed by the Apple Watch Ultra’s motion button. Macworld backed up these colors in its report on 16 July, including that Apple is anticipated to modify from titanium to aluminium frames for the brand new Pro fashions, a change that will subtly have an effect on how sure colors look in particular person.
Apple iPhone 17 specs
Leaks concerning the iPhone 17’s efficiency are starting to trickle out. According to Gurman, all fashions (together with the iPhone 17 Air) will feature an A19 chip, whereas the Pro and Pro Max will get an upgraded A19 Pro chipset. All 4 telephones are additionally rumoured to ship with 12GB of RAM – a step up from the 8GB discovered within the iPhone 16 Pro to help future Apple Intelligence options.
The iPhone 17 Air may also reportedly embody Apple’s personal C1 modem (additionally discovered within the iPhone 16e) and gained’t have a SIM tray – even outdoors the US. Wi-Fi 7 help is anticipated throughout the complete vary. The Pro fashions may additionally function a brand new vapour chamber cooling system to assist with warmth dissipation.
Apple iPhone 17 digicam
In an August 2024 report, Jeff Pu claimed in a analysis observe that every one 4 iPhone 17 fashions will function a 24MP front-facing digicam – a greater lens than the 12MP front-facing digicam on the iPhone 16. It’s a hearsay seconded by dependable leaker Ming-Chi Kuo in January 2024. In October 2024, Pu added that the iPhone 17 Pro would function a 48MP telephoto snapper with 3.5x optical zoom and a redesigned triple digicam array that runs horizontally throughout the rear.
According to a YouTube video from FrontPageTech launched in April, the Pro fashions might also acquire a brand new video recording function permitting customers to seize footage from each the entrance and rear cameras on the similar time. It’s rumoured that it could allow you to overlay a selfie shot over outward-facing footage – a useful gizmo for vloggers or creators.
In February 2025, Majin Bu showed more renders of the iPhone 17 lineup, this time of the digicam array. In the renders, the iPhone 17 Pro and iPhone 17 Pro Max could be seen with a triple digicam system positioned horizontally throughout the highest. The base iPhone 17 will keep on with its two vertical cameras, and the iPhone 17 Air will function only one single digicam. Mark Gurman claimed in March 2025 that this will probably be a 48MP digicam on the iPhone 17 Air.
According to Bloomberg’s Mark Gurman, Apple plans to emphasize improved video recording this 12 months to raised attraction to creators and vloggers, one thing he advised in a EnergyOn publication in February.
In July 2025, an nameless tipster told MacRumors that the iPhone 17 Pro would obtain an upgraded Telephoto lens with as much as 8x optical zoom, a notable soar from the iPhone 16 Pro’s 5x. The similar supply claimed the lens would help steady optical zoom throughout focal lengths by bodily shifting place. Apple can be reportedly engaged on a brand new professional digicam app designed to rival third-party instruments like Halide and Filmic Pro, although it’s unclear if will probably be unique to the Pro fashions.
The nameless tipster additionally claimed {that a} second devoted digicam management button will probably be added to the highest fringe of the iPhone 17, complementing the prevailing one on the aspect.
Apple iPhone 17 battery life
While you may suppose {that a} thinner iPhone 17 Air would imply a worse battery life, Mark Gurman claims that the battery life within the iPhone 17 Air will probably be “on par with current iPhones”, presumably the entry-level iPhone 16.
This will be achieved, he says, thanks to some hardware and software optimisations, including the use of Apple’s C1 modem – found in the iPhone 16e – a higher-density battery and the removal of an ultrawide camera, providing more room inside the phone for something bigger.
According to a report in The Information, the iPhone 17 Air’s ultra-thin design will come at a cost to battery life, with only 60 to 70 per cent of users expected to make it through a full day without recharging. That’s a sharp drop compared to the 80 to 90 per cent average seen on other models. With a smaller battery packed into its slim chassis, Apple is reportedly preparing to offer a dedicated battery case, potentially an extra (and unwelcome) purchase.
But in May, Bloomberg reported that the iPhone 17 Air could adopt a new silicon-anode battery developed by Apple supplier TDK. The company is expected to begin shipping the upgraded cells by the end of June, ahead of schedule, potentially giving Apple enough time to include them in the slimmer handset. The new tech could help extend battery life despite the smaller physical footprint.
The verdict: Apple iPhone 17 rumours
With rumours pointing to a slimmer iPhone 17 Air, design tweaks across the line-up and potential upgrades like a 48MP front camera and ProMotion trickling down to non-Pro models, the iPhone 17 could mark one of the more exciting updates in years – if the leaks are true.
Pricing might not stay flat this year, with reports suggesting increases tied to new design costs and possible US tariffs. The move back to aluminium on the Pro models might feel like a step down, and while a new sky blue colour option could freshen things up, the iPhone 17 Air’s single camera and speaker might split opinion. A new silicon-anode battery could help balance out its slimmer build, but the biggest unknown remains Apple Intelligence, with many features still delayed until 2026.
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